Apple bashing has been going on since I switched from Windows NT to the Mac way back in the last century. Despite Apple’s great wealth and more than a billion new customers since the Mac days, nothing has changed.
Members of the technorati elite politburo seem to be growing in number since Apple and the Mac were synonymous. From iPod to iTunes music store, from iPhone to iPad, Watch, and everything else, Apple bashing seems to be on the increase. Take Forbes magazine. Please.
Insight vs. Trash Talk
In the era of fake news we have much to endure as we browse the interwebs. Our sensibilities and common sense are attacked ad nauseam by headlines and articles designed to do one thing– increase the number of eyeballs that are willing to read trash talk instead of insightful analysis.
Examples? It won’t take much. Just browse through the likes of Business Insider, Engadget, ZDNet, and other digital rags which take great joy in bashing Apple. Here’s another. Ewan Spence in Forbes.
I am known for my strong views on mobile technology, online media, and the effect this has on and communication will have on the public conscious and existing businesses.
I’m pretty sure that’s not a real sentence. Oh. My bad. Forbes doesn’t use editors. Just last week, Spence wrote:
New iPhone XS Reveals Tim Cook’s Failure To Innovate
Analysis? No. Link bait at Apple’s expense? Always.
How about Gordon Kelly?
I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes.
What kind of writing?
Instead of personal insight, Kelly links to a Tom’s Guide review which determined battery life on XS to be less than last year’s iPhone X. Of course, battery life depends upon the user and usage.
Wait. There’s more.
Of course it does because Apple. Again, no real analysis but a link to DP Review which pointed out some iPhones have a display problem. Do you? Me neither. Do you know anyone who does? No? Me neither.
To be fair, both Spence and Kelly have articles here and there that describe Apple products in a good light. Why? Because any article with Apple or iPhone in the headline gets more viewing eyeballs than anything about Huawei or Xiaomi or Motorola. Kelly seems to specialize in the Nasty Surprise headline wherever possible.
Here’s the reality in 21st century online technology rags: you won’t get insightful analysis from the likes of Forbes, Fortune, Business Insider, and others that regurgitate hit pieces devoid of analysis. Need another example? Try Bert Dohmen’s tired old piece in Forbes:
Apple: Like A Tired Old Race Horse
That was a recommendation to get rid of AAPL because of the tired old marketshare nonsense. Look what investors lost if they listened to such tired old arguments from tired old digital rags that resemble a shell of their yesteryear selves.