I know what you’re thinking. “What do you mean by ‘crush,’ Wil?” Fair question. Famous tech writer and boy and genius Zach Epstein thinks the new iPhones– iPhone Xs or Xs Max or iPhone 9– will crush every Android smartphone. Again.
Crush. Defeat. Best. Defeat. Top. Defeat. Crush. Whatever. It all has to do with benchmarks and bragging rights because crush and defeat are relative terms when it comes to tracking technology performance. Based on a collection of benchmarks, iPhone is crushing it. Again.
Lies & Damned Lies.
I have two issues with most of the so-called analysis that comes from paid technology writers these days. The first is the term marketshare; the least important of major metrics for a business or product. The second is benchmarks; bragging rights. Both are interesting to the technorati elite, but neither one means diddly squat to the average iPhone or Android smartphone user.
Here’s another item that bugs the hell out of me.
The iPhone X and Apple’s other current-generation flagship phones pack plenty of power. Power has never been Apple’s problem. The problem recently has been iOS, or more specifically, iOS 11. It has been plagued by bugs, security holes, RAM management problems, and other issues since the day it was released in September 2017.
Only Apple has the math to prove or disprove that. Nobody else has any numbers which compare bugs or problems in iOS 11.x to iOS 10.x or iOS 9.x or iOS to anything. Numbers. Evidence. Otherwise, it’s just an opinion that can just as easily be contradicted by someone else who thinks their perspective on the latest and greatest is the latest and greatest.
Of course, all this isn’t to say that the burden lies squarely on Apple and Qualcomm’s current generation of Snapdragon chips are unimpressive. The Snapdragon 845 that powers the current flock of Android flagships brings impressive performance and efficiency gains.
Well, which is it? Unimpressive? Or, impressive? I’m getting mixed signals from those words.
That happens often on the interwebs because of a decided lack of experienced editors to oversee what is written in online publications (Mac360 included; we need a context driven spellchecker ASAP).
Apple’s A11 Bionic is still the more powerful chipset — and in 2018, it sounds like Apple is set to retake the throne.
How does Apple need to retake the throne if it’s already the more powerful chipset?
These are the kinds of considerations and comparisons that geekerati seem to love but most people care not about. As in, well, diddly and squat. What we seldom see in such online publications are software and user interface comparisons because those tend to be more subjective– and they take time.
Just pissing a few statistical comparison on the wall– even if a single sentence contains contradictions– is just too easy.
New iPhones are around the corner and if history can be repeated, whatever new chip designs Apple has will crush the Android smartphone competition because even last year’s iPhone X and iPhone 8 does that a year later.
Does it matter?