Apple’s growing list of old products is starting to get, uh, well– old. All it takes is a quick visit to Apple’s website and a few minutes of rummaging through the product line to realize that what Apple sells as new is really old.
We at Mac360 have harped on Apple’s inability– or, lack of desire– to upgrade the product line with more alacrity, but we’re not the only ones. Jason Cross has a list of Apple products that he thinks should be put to rest. We disagree. Mostly.
The world changes. Seasons change. It’s time for Apple to change, too. Glance at Apple.com’s top menubar and you’ll see, in this order– Mac, iPad, iPhone, Watch, TV, Music, etc. Each section lists all the products within. It’s within where Apple sells old as if it were new.
Mac – I count seven Mac models. MacBook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro, and Mac mini. MacBook Pro models are the newest. MacBook Air and Mac mini are the oldest. Years old already. The Mac mini boasts a 4th generation Intel Inside while Intel sells 8th generation CPUs. Only the new MacBook Pro has an 8th generation Intel Inside.
iPad – There are three basic iPad models; one of which was recently updated– the $329 9.7-inch entry-level iPad. It works with Pencil. It’s a bargain. No bargain is the iPad mini which seems ancient these days. iPad Pro should be ready for an upgrade soon– new CPU, new cameras, new Face ID. That’s the future. But where is it? Or, more importantly, when is it?
iPhone – It’s time to tell Apple’s critics to take a hike. The iPhone line is broad and deep. iPhone SE at the low end for $349 and iPhone X at the high end for $1,149. That’s a wide spread. Each model has multiple colors and different storage options. New iPhones are expected to be announced next week. Half the current iPhones are sold as new. They are not.
Watch – As with iPhone, Watch seems to be on track to get a new model each year. Watch Series 3 LTE is the latest. The Watch line is broad and deep, too. Different cases. Different watchbands. But Watch Series 1 is an old model sold at a discount from the original. Is it any wonder that Apple’s various operating systems– macOS, iOS, watchOS, et al– continue to work on old devices. Apple sells old devices as if they are new.
Cross thinks Apple should get rid of iPod touch, Mac mini, and iPad mini, and, inexplicably, iTunes. Allow me to leave iTunes rebirth for another day, but Apple could do itself justice with the other products simply by bringing them up to date. Ditto for MacBook Air (Retina display), Mac mini (faster chips), and iPhone SE (truly, madly, deeply needs more horsepower, and a case refresh).
Apple doesn’t need to introduce brand new products on a specific date every year– iPhone and Watch seem to be the exception– but for existing products an upgrade schedule would benefit everyone. Apple sells old products as new because sheeple.