My Mac using, Apple loving days go back to when Apple and the Mac were synonymous. To talk about one was to talk about the other. These days Apple is all about an ecosystem of gadgets and services. The Mac isn’t the hub. It’s a minor spoke in the wheel. What of the Mac for 2018?
Pro? Or, Not?
There was a time not long after co-founder Steve Jobs returned to Apple; back to MacWorld Expo in 1998, where he outline Apple’s product strategy in a quadrant grid. Desktop and Portable. Consumer and Professional.
Back then it was easy to create a simple outline of Apple’s products. Jobs had ditched dozens of products and projects upon his return to Apple, and with laser focus the company began making money again by keeping it simple.
Nothing about Apple is simple these days, including the Mac. Apple struck out two outs and the bases loaded in the bottom of the 9th with the trash can cylindrical Mac Pro of five years ago, then stepped up and admitted the error of its ways, and promised a new modular Mac for professionals. Along the way, Apple upgraded an iMac to iMac Pro with Intel Xeons inside; again, to placate those noisy, pesky professionals.
While the MacBook, MacBook Air, Mac mini sat on the sidelines, Apple upgrade the MacBook Pro line to Intel’s latest Inside.
Professionals get the new Macs while the rest of the faithful get the crumbs. The Mac mini brags about using a 4th generation Intel chip Inside. The MacBook Air doesn’t look much different than the original from a decade ago.
They say the squeaky wheel gets the grease so consider this a good time for Mac users to rise up in rebellion* and let Apple know the Mac still matters to Mac customers. I’m not just a user. I’m a customer.
It is time for Apple to change the nature of the Mac, starting with a new MacBook Air. I envision this new Mac as Apple-inspired inside and out; a diminutive device with an Apple-designed A-Series ARM-based CPU inside running an ARM version of macOS Mojave. No Boot Camp. No Linux and Windows. Just macOS Mojave and starting at about $899.
Along with that update, Apple needs to put some real power in the MacBook line which is as anemic and overpriced as any product in the company. A few more ports would be beneficial, too.
Mac mini? Start with that Apple-designed A-Series ARM-based CPU inside. Add a few Intel Inside versions to give it some power; even make it modular with other components, but whatever Apple does, it needs to stop bragging that a 4th generation Intel Inside is worthy of promotion.
See? Not so difficult, huh, Apple?
What else? Please. This is too easy. Face ID on all new Macs going forward. Apple has a good lead on convenient security with Face ID and seems intent upon squandering it while 100-million Mac customers sit back and wait. For anything. Crumbs. Is it a wonder Mac sales dropped significantly last quarter and have been stagnant for a few years?
The time is now for a next generation Mac.
Oh. One more thing. Where are all the high resolution notebook and desktop displays, Apple?
*noise; not a rebellion sufficient to buy a Windows notebook tablet hybrid.