Another day, another headline that says Samsung is beating Apple in yet another market. What is it this time? Refrigerators? Washers and dryers? Samsung and Apple might be competitors but there is only one winner.
So how is it that our favorite $1-trillion Cupertino technology company keeps getting beat up by Samsung? It’s easy. Just pull some numbers out of your patootie, call them research or statistics, and ipso facto alakazam. Apple loses.
Here’s the deal. Almost half of the smartphones sold in the good old U.S. of A. are iPhones. That’s plenty of eyeballs so any headline about Apple– good, bad, or ugly– grabs those eyeballs which get translated to website page views which, somewhere in the high stakes world of New Math gets transmogrified into advertising revenue.
Anton D. Nagy read something from DigiTimes in Asia which determined that Samsung topped Apple in Taiwan. Thanks to supposedly strong sales of Galaxy Note 9, Samsung’s share of the market rose to 19.6-percent.
The list, with now Apple in second, looks like this: Apple (18.8% share), Asustek (15.6%), OPPO (11.5%), HTC (6.2%), Sony Mobile Communications (5.6%) and Xiaomi (5%).
Oh, the shame! Oh, the humanity! Samsung beats Apple again! When will the grief over such defeats ever end?
Despite the fact that Samsung beats Apple in volume, Apple managed to grab twice as much sales value than Samsung. That’s a sales value of 41% share for the iPhone-maker, followed by Samsung at 19.8%. OPPO is strong at 9.9%, followed by Asustek at 8.8%, Sony Mobile at 6.1%, HTC at 4.3%, and Huawei at 3.3%.
Oh. Never mind.
Maybe all that will change next month once iPhone Xs, iPhone Xs Max, and iPhone XR are available in sufficient quantity in Taiwan that guesstimators can count different.
The Wizard of Oz said to pay no attention to the man behind the green curtain. Why? He was a shyster. So are the numbers you read about here and there which constantly point out that Apple is losing; losing to Samsung, losing to Huawei (just last year it was losing to Xiaomi; what happened?), losing to Dell or HP whatever other technology name that gets pulled out of a hat.
Samsung beats Apple in everything except what counts. Money. According to a different set of guesstimators– and Apple’s competitors never contradict such numbers and never divulge their own statistics for comparison– Apple brings in more than 60-percent of the entire smartphone industry’s entire annual revenue.
Wait. There’s more!
Apple also manages to bring in more than 80-percent of the entire smartphone industry’s profits. Most of the rest goes to Samsung, so all that winning has a reward. Just not as much as Apple gets for losing all those battles to Samsung.
Samsung and other competitors still beat Apple because critics and analysts insist on pulling numbers out from deep inside their respective patooties and use the aforementioned fiction as fodder to prove Apple is losing.
Some things just never change.