How do you know? Well, there are dozens of iPhone models still in the wild. Everyone knows Samsung makes and sells even more smart and non-smartphones. Everyone knows Apple and Samsung make up the majority of smartphones sold in the U.S. of A. Where are the others?
Where. Are. They?
Travel over to the digital technology rag ZDNet, traverse the headlines, and you’ll find a growing list of reviews for non-Apple and non-Samsung smartphones. Google Pixel, OnePlus 6T, Huawei, Xiaomi, Honor, LG, Motorola, and others.
Now, look around. What smartphones do you see? Mostly iPhones and Samsung phones, right?
Thanks to the obvious anti-Apple bias from ZDnot and other online publications that claim to be technology oriented (as opposed to link bait oriented) I conducted another one of my infamous surveys of family, friends, neighbors, co-workers, and the occasional passersby.
All of them had an iPhone or a Samsung phone. OK, my survey is limited to the confines of Atlanta, GA, but you get the idea. If marketshare is an important metric to such technology rags– and it is– then the lion’s share of smartphone marketshare in the U.S. of A. is gobbled up by Samsung and Apple; with Apple gaining share at Samsung’s expense.
That isn’t to say that nobody else sells smartphones. LG and Motorola made the list but at a fraction of Apple and Samsung’s dominance. In fact, the Others category is nearly half what it was just over a year ago. That means iPhone’s competition seems to be dwindling. Google’s Pixel and Pixel 2 never show up on a list of marketshare leaders. Ditto for highly touted OnePlus, Huawei, and others that show up as iPhone killers among the technorati elite politburo who make such comparisons with iPhone but for phones that apparently hardly anyone buys.
To be fair, most such comparisons are guesstimates by the standard guesstimators, but here’s another interesting one from Kantar Wordpanel which guesses mobile operating system marketshare, too.
Android is tops with more than 63-percent. iOS is next with 35-percent. Windows comes in at 1.3-percent and BlackBerry lives– somehow– with .3-percent. The Other category is .2-percent. Yes, such numbers are guesstimates in the vein of the time honored “Lies, damned lies, and statistics” but you get the idea, right? In some locations around the world, Apple’s competition is invisible. Mostly. In China, Huawei, BBK, Oppo, Vivo, and other brands have greater marketshare, while Apple retains the metrics that are most important; more than 60-percent of the smartphone industry’s revenue, and more than 80-percent of the smartphone industry’s profits.
Online nattering nabobs of negativism can chatter on all day about new smartphone makers and their wares that have some features Apple’s iPhone line does not have, but it doesn’t matter. At the end of the day Apple takes home most of the bacon, Samsung gets most of the rest, and every other manufacturer lives on crumbs.