I worry about Apple. Maybe it’s just selfishness on my part. I want Apple to succeed so the company can continue to build great products that I prefer to use; products that work well together. No other company does that quite like Apple.
No other company makes money quite like Apple and that’s in an era where Microsoft, Google, Amazon, and Samsung are raking in the cash and raising their market value to almost crazy heights. The rich get richer by designing and building products that customers are willing to buy.
Needs vs. Wants
Nobody needed a personal computer with graphical user interface with a pointing device until Apple pulled some ideas from Xerox to build Lisa and the Mac. It took awhile but that changed the personal computer industry. Likewise, nobody needs a Watch as an accessory to iPhone, but Apple’s efforts in just a few years has upended the entire watch industry.
Apple gets rich by designing and building products that we are will to buy again and again.
How long do you keep a Mac? iPhone? iPad? Sadly, I’m on my third Apple Watch (Series 4) and I’m more excited about using this model than the original (slower than hell, nominally useful applications, buggy, etc., but it improved over time).
What does that say?
Apple gets rich because customers like what Apple designs and builds and few competitors have a customer base that responds to new products, differing innovations, and the cohesive method where all components work well together than Apple.
That brings me to few related issues. Apple is a premium brand with products at the premium end of the spectrum that command a premium price tag. So, why does Apple shortchange customers so frequently? Greed? It isn’t as if Apple cannot afford to design and make a Mag-Safe connector for USB-C on Mac notebooks. It isn’t as if Apple cannot afford to give iPhone customers a Lightning-to-Headphone jack adapter dongle on a $1,449 iPhone? Or, even a $749 iPhone.
That’s what happened this year.
iPhones are capable of fast charging. Does iPhone come with a fast charger? Nope. You have to pay for the privilege of saving time. Here’s another: Remember when applications on the iOS App Store would tell you the price of an In-App Purchase option in the App Store app? That’s gone. Now we are required to download the app first, then find out what the In-App Purchase price is from within the app.
The rich get richer because they’re not afraid to take advantage of the customer.