In the age of misinformation we should beware that what we read is not necessarily a reflection of reality. If beauty is in the eye of the beholder, and good functionality in the eye of the user, then are not facts we cannot see still facts?
Everywhere you look this time of year we see the standard Apple bashing (Forbes, I’m looking at you!), head-to-head product shootouts, and how Google or Samsung or Amazon are going to topple Apple from its lofty perch. Uh, no. Apple props up Google and Samsung.
My father was not Sean Spencer’s father, Henry, but he taught me that what we think we see isn’t always what is there, and definitely not always a reflection of reality. For all the station that both Google and Samsung have in the technology industry, it is Apple that keeps both companies highly profitable.
Wait. What? How is that possible?
Look at what Apple does to competition; whether Google or Samsung or Microsoft or HP or Dell or whatever else is out there. Apple fosters competition. It breeds competition. Apple helps to prop up major competitors. Every techno-gadget company wants to be somewhat like Apple. Beloved and rich. But mostly rich. Well, Google’s riches come about because Apple is a platform where the search engine giant can play. Samsung’s riches come about because Apple is a highly valued customer.
Let me start with Google. If not for Apple and the iPhone, where would Google’s Android be today? We know what it was. A smartphone operating system that mirrored much of the industry back in 2007 when iPhone launched. Today, Apple customers account for about half of Google’s growing mobile revenue and profits, thanks to the iPhone maker allowing Google apps to proliferate on the App Store.
Apple props up Google’s efforts to become a technology gadget player (failure so far), and supports Google’s advertising business with a billion customers who have access to all things Google.
What would happen if Apple cut off Google from those customers?
Set me finish with Samsung. If not for Apple’s need to buy a few hundred million displays for iPhones each year, where would Samsung’s display business be these days? Apple buys the best LCD and OLED displays and puts them in more than 200-million new iPhones each year. Who makes those displays? Most come from Samsung. The world’s smartphone sales have hit a peak, Samsung’s Galaxy premium smartphone sales have faltered, but the company remains very profitable thanks to all the technology components that Apple buys from the Korean conglomerate.
Apple’s diversified business and ecosystem help to prop up Google and Samsung. Despite all that competition, it’s Apple that remains the most profitable business in smartphones, tablets, personal computers, and smartwatches; not to mention the company’s dominant position in retail and how many billions of dollars that go to Amazon for accessories sold to Apple’s customers.
Does not Apple seem to be a bit like The Story Of Atlas who was condemned to carry the weight of the world on his shoulders?