Many will say Apple’s privacy policies are beneficial across both platforms; iOS and macOS. Apple allows ad blockers and tracker blockers in Safari. Apple has built-in privacy controls in Safari and the sandbox technique in macOS Mojave, and apps from both app stores, give customers more privacy. So how is Apple complicit in Google’s privacy crimes?
Mac360 has long been a proponent of a few basic axioms and apps. “Nothing improves without change” is a mantra that came from co-founder Tera Jean Patricks. We were among the first Apple oriented sites to promote the likes of SuperDuper! and Carbon Copy Cloner as backup applications that are better than Apple’s own Time Machine.
We don’t believe web sites have a right to track readers without their permission (hence, no trackers, no ad trackers, no analytics trackers, and no cookies on Mac360 or other Villagers websites). We believe, too, that Apple means well when it comes to customer privacy and security, but– as is the case with all major technology companies– money comes first.
Can you name another company that tracks users and website visitors more than Google? No, not Facebook. Not Amazon. Not the NSA or CIA or President Putin. Google is far more pervasive and affects far more internet travelers with tracking mechanisms that capture information from its search engine, from within third party applications, and from its many advertisers and advertisements.
Google captures user information, slices and dices and mixes it with other information, all in an attempt to attract more advertisers; and make advertising more effective for its customers. To Google, you are part of their product; a user, not a customer.
How is Apple complicit in Google’s shenanigans? Review these basic considerations.
Apple’s Safari may be the the world’s second most used browser (Google Chrome is first, itself a massive user private data trap). Apple gets paid massive sums by Google to keep Google as the default search engine on Safari.
How massive? Kif Leswing in BI cites Goldman Sachs research:
Although neither Google nor Apple discuss the terms of the agreement, most analysts believe the payments are billions of dollars per year.
Billions? Those billions arrive as almost pure profit for Apple and would seem to be a good incentive to ignore Google’s privacy abuses.
Google could pay Apple $9 billion in 2018, and $12 billion in 2019, according to the Goldman estimate.
Goldman Sachs analyst Rod Hall:
We believe this revenue is charged ratably based on the number of searches that users on Apple’s platform originate from Siri or within the Safari browser
In simple terms, almost everyone who uses Apple’s Safari browser, and that’s most iPhone, iPad, and Mac users, also use Google as the default search engine. The more they search, the more advertising Google displays, and the more private user information it collects.
Ipso facto and alakazam. Massive profits for Google just because it is the default search engine on iOS. Is it not easy to see why Google pays Apple for the privilege and why Apple turns a nearly blind eye to Google’s penchant for taking a few billion dollars a year in profits?
Many think that what Google does– stalking users online and taking as much information about each of us as is possible– is almost criminal. If so, how is Apple not complicit in such actions?