Each year for the past few years Samsung has gone on a campaign to denigrate Apple. Or, rather, Apple’s customers. Does any good marketer expect to get a competitor’s customers to switch by insulting them?
Since those campaigns aired a few years ago, Samsung’s premium Galaxy line has not fared so well against Apple’s iPhone which takes home the lion’s share of the industry’s revenue and profits. Insulting a competitor’s customers is not smart. Insults are in vogue these days.
Much of the online world depends on revenue from two sources. First, selling products. That’s the old fashioned way. Second, selling advertising. That’s old fashioned, too, but the online ad game has been particularly vicious to traditional publications like Forbes, hence my missive:
Apple Has An F-ing Problem It Cannot Fix
Not the ones Forbes’ hit piece writers trot out every few days. The problem is yellow journalism, link bait, click bait, and misleading headlines. Forbes has that problem. Apple cannot fix it.
Here’s another one. Ewan Spence, one of the persistently anti-Apple writers on Forbes:
Apple Hides A Sneaky Price Rise Inside Your New iPhone
Sneaky? Hardly. iPhone Xs is the same price at iPhone X from last year. What’s the difference this year?
Apple has removed a key part of the package. You will not find the lightning port to 3.5mm cable adaptor bundled in the retail box. If you are looking for the adaptor to plug in your favourite headphones, you’re going to need to make an additional purchase.
Is that a problem?
No. Apple’s customers are many and varied and most probably use exactly what Apple includes in a new iPhone box. Earbuds with a Lightning cable. Hmmm. Isn’t that just like last year? Now, when Apple ditched the 19th century headphone jack the company included a dongle– which mainstream technology writers love to hate– to help ease the pain. Dongles to convert Lightning to old headphone technology remained on sale for a year or so.
If you have headphones that require a headphone jack dongle they are plentiful and inexpensive. The trend, though, is toward wireless AirPods and Bluetooth headphones and earbuds, so this seems like a tired old argument to dredge up the past and make it present.
No doubt Apple will be hoping that those looking to use headphones will be persuaded to move to wireless headphones, and I would expect every Apple Store employee to do their best to sell a customer a set of AirPods instead of the dongle, binding them ever closer to Apple’s ecosystem.
And this is a bad thing how?
Neither is this the first time that Apple has reduced the unboxing experience to increase profits. There was a time when the earbuds in the box came in a plastic carrying case to protect both the buds and the cable while not in use. That was downgraded to a cheaper cardboard spindle that works in the box but not as a carry case.
For all the talk of putting the user first, for all the discussions around making Apple easy to use, Apple is still a company looking to extract as much money out of its customer base as possible. This latest step should act as a reminder that Apple has a higher calling than its customers. Its shareholders.
Ah, there it is. The truth.
This Apple bashing has nothing to do with dongles or earbuds or wireless headphones or wayward Apple associates who try to sell you anything and everything (they don’t). It’s a complaint about capitalism. From an online magazine about capitalism.
What’s up with that, Forbes?