Why? It should be obvious that Apple is the iPhone company now. There was a time when Apple and the Mac were synonymous. Sure, Apple sold other products, but Apple and the Mac were inseparable. Those days are gone. I would like to have macOS Mojave running on a PC notebook.
Successful products are all about differentiation. You pay more, you get more. Or, at least, that’s how it should be. Today, we pay more for similarly equipped Macs than Windows customers pay for their PCs, and the key differentiator is macOS vs. Windows 10. That’s worth something more, but how much?
Adrian Kingsley-Hughes sees similar handwriting on the wall:
Ever since switching from PCs to Macs a few years ago as my daily workhorses, I’ve watched on in horror as Apple has shifted to a point where it doesn’t seem to care about anything other than selling iPhones
There was a time a few years ago when technology magazines said the best notebook for Windows was a Mac. That is no longer the case because Microsoft wised up and PC manufacturers improved their hardware to compete with the Mac’s growing popularity. Today’s best PC hardware does not come from Apple.
I’ve written before — at some length — about how much I like the Surface line. From the $399 Surface Go, which is a solid alternative to the iPad, all the way to the high-end (and high-priced) Surface Pro, Surface Laptop, and Surface Studio.
To be fair, we’re not comparing Apple to apples here. The $499 Surface Go is not a solid alternative to an iPad. It costs more, yes, but it’s little more than a netbook without a keyboard and seldom gets used as a tablet. It’s a cheap PC notebook with a touchscreen and detachable keyboard.
Microsoft’s Surface Pro and Laptop models don’t have exact Mac counterparts, and ditto for the Surface Studio– think iMac with a touchscreen. The highly touted Microsoft Surface Book 2 is priced about the same as a comparably equipped MacBook Pro, and the key differentiation is macOS Mojave vs. Windows 10. I prefer what’s behind door #1, Monte.
I’ve said it before, and I’ll say it again — Microsoft is making the Mac look old and stale. While Apple has been neglecting its desktops and laptops to mercilessly push the iPhone, Microsoft has been busy reinventing the PC.
Agreed. Apple seems to have sat on Mac laurels instead of pushing the brand forward. Touch Bar and Touch ID– only on the MacBook Pro line– is a perfect example of not doing enough to differentiate.
Truth is that Apple is in a position where it can let the Mac line go old and stale because Apple isn’t a computer company anymore. It’s now a company that sells the iPhone. That’s great for Apple, but isn’t really great news for people — especially the professionals — who use Macs and need Apple to refresh its line up in a timely fashion.
I cannot argue with that but does it matter? Microsoft doesn’t say how many Surface products it sells, and it has plenty of competition from so-called partner PC manufacturers who cannot be happy about Microsoft’s entry into PC hardware, but at least PC sales are growing again.
If Apple won’t step up and make the Mac great again, then is it possible that some enterprising Mac developers could step up with a Hackintosh project which makes it drop dead simple to install macOS Mojave onto a select variety of traditional PC hardware? Yes, it can already be done, but it isn’t easy and is fraught with potential problems.
A Hackintosh is a type of non-Apple computer designed to run unauthorized versions of macOS. The name is a portmanteau of the words “hack” and Macintosh, the brand name of laptop and desktop computers made by Apple, Inc. Hackintosh laptops are sometimes referred to as Hackbooks.
Would you be willing to pay for a Hackintosh kit that puts macOS onto a PC? Is it even legal?
Apple’s software license for macOS only permits the software’s use on computers that are “Apple-branded.” However, because modern Macintosh computers use Intel-based hardware, there are few limitations keeping the software from running on other types of Intel-based PCs
Is it illegal?
While the methods Apple uses to prevent macOS from being installed on non-Apple hardware are protected from commercial circumvention in the United States by the Digital Millennium Copyright Act (DMCA), specific changes to the law regarding the concept of jailbreaking have placed circumvention methods like these into a legal grey area.
Apple does not seem to be paying much attention to what Mac customers want, hence the Mac’s sales have dropped into the gutter recently.
While Apple’s billions aren’t tied to the success or failure of the Mac, the desktops and portables are still part of the ecosystem, and having devices that support the iPhone and iPad is still important because it keeps people in the ecosystem. If there are no new Macs, people will start to look elsewhere, and that weakens Apple’s grip on users.
It’s time for Apple to put up or shut up. Let’s see a new line of Macs that are hardware competitive with the best Microsoft, Dell, HP, Lenovo offer, Apple? If not, give Mac users the ability to put macOS on hardware that is worthy of the price tag.