Myths have a tendency to grow outside a vacuum and few have legs to match Apple’s iconic “it just works” meme. While customers may take some solace in the meaning, for Apple, the reality is “it works better than most competitors most of the time.”
Allow me to call attention to Forbes’ hit whore twins, Ewan Spence and Gordon Kelly who come up with something to complain about Apple a few times every week.
A Look At Apple’s Terrible Horrible No Good Very Bad Day, Thanks To Forbes’ Writers
You didn’t read it here first, but complaining is easy; insightful analysis takes time and effort and you won’t find much of either at Forbes these days. The latest Forbes attempt to be like Hearst of the early 1900s is about how terrible iPhone Xs is. Terrible? Really? If beauty is in the eye of the beholder, and good functional design is in the eye of the user, then terrible must be in the eye of writers who enjoy drumming up yellow journalism from the last century.
New iPhone XS Problems Damaging Apple’s Legendary Reputation
Most of us cannot speak to Apple’s legendary reputation unless we do so while comparing how Apple’s products perform relative to competition and their reputations. Apple seems to be doing OK. The company has a few hundred billion dollars stashed away, a billion or so seemingly satisfied customers, and new products which people are willing to pay more for than competitors.
Legendary reputation? OK.
A long time ago, Apple declared that “it just works”. As more issues build up around iOS 12, the iPhone XS and iPhone XS Max, that’s probably a good thing. Because a number of software errors in basic use cases show that “it just works” is more aspirational than you would expect.
Any technology writer who believes that something “just works” all the time does not have the right to write about technology because clearly they do not understand how anything works. Except maybe vowels. Consonants, too. Perhaps even sentences. But plausible arguments are nowhere to be found.
Digital devices in the 21st century are enormously complex and complicated little beasts. Nothing “just works.” In fact, whatever works must work in a relative sense where expectations meet reality, where experience meets competition. If you want to feel bad about Apple’s products– all of them or any of them– just wander over to Apple Support Communities and browse around awhile. It’s a jungle in there. It’s where problems breed.
Funny thing. True story. I’ve never had a need to hit up the Support Communities. Why not? Things break, right? Yes, but neither so much nor so often than I can’t find a solution within minutes (or, realize that one is on the way soon) elsewhere.
The last few percentage points of quality are the hardest to get right, but Apple’s reputation is that it can deliver that final step up the quality ladder to provide magical experiences. That may have been true under Steve Jobs, but as his influence becomes second- and third-hand knowledge within Apple’s rank and file staff, there is a complacency starting to shine through.
That was never true under Steve Jobs. Ever. Never. It’s not true now. Such qualities and the “it just works” meme are relative. Problems with gadgets and services have always been there and likely always will be there. It’s nature and the nature of change. To say otherwise is disingenuous at best, yellow journalism at its worst.
Forbes is but one among many websites which propagate hit pieces onto unsuspecting readers because yellow journalism thrives even if Hearst does not. Apple doesn’t “just work” anymore because it never did.