Trolling is that time honored human profession of deliberate provocation. It may be a type of humor, but we see it everywhere; from politics to late night talk shows to online forums and social media, but especially in technology. Why?
‘I’m A Mac’
There might be a fine line between the ongoing trend of trolling vs. good old fashiong making fun, but few would call Apple’s famous Get A Mac ad campaign as typical of 21st century trolling. Samsung has been called out for trolling iPhone X’s Notch. Why? Samsung doesn’t have one. Wannabe designers and critics call the Notch unsightly but remain mostly silent when viewing Samsung’s ugly and 1999-ish Forehead and Chin design.
Google’s new Pixel 3 and Pixel 3 XL are designs of yesteryear and this year. Or, rather, last year’s iPhone X Notch. The larger XL has a iPhone X-like Notch. The smaller Pixel 3 does not.
Samsung on the Pixel XL Notch:
You could land a plane on it.
Another time honored method to promote a product is to denigrate– or, troll– a competitors product where specific features are easily and visibly differentiated. Samsung’s Galaxy-whatevers do not have a Notch. Many new Android smartphones have copied iPhone’s Notch.
Samsung on not having a Notch:
Not everyone is born to lead.
I’m not sure if that means Samsung doesn’t want to be a leader. Trolling isn’t always that obvious.
gerund or present participle: trolling
make a deliberately offensive or provocative online post with the aim of upsetting someone or eliciting an angry response from them.
“if people are obviously trolling then I’ll delete your posts and do my best to ban you”
Samsung differentiates Galaxy vs. Notch:
If you like having more RAM, expandable storage, and living notch-free, we’ve got you
Trolling works in multiple directions at once, especially on social media, Twitter, Facebook, forums, and blogs. For example:
Samsung Galaxy Note: the hottest smartphone on planet earth. Literally.
Knives often cut both ways.
It wouldn’t take much effort to troll Samsung’s four camera Galaxy A9 smartphone. Google could do it by comparing one Pixel 3 XL photo with a Samsung photo that used four cameras.
Four is not as good as one.
Some companies are just better at trolling than others. Google? Not so much? Samsung? No class. If you want class, check out @wendys on Twitter. Nobody trolls McDonald’s better.