How many Macs, iPads, and iPhones does Apple sell? Only Apple knows and Apple promises not to announce such numbers from now forward. Instead, we’ll get crazy-assed guesstimates from unprofessional estimators.
IDC and Gartner, I’m looking at you. If you want the scoop on just how far off those two industry prognosticators and guesstimators can be, take a look at Daniel Eran Dilger’s scathing review of their recent Mac shipments. Remember, shipments are not sales.
Why are such sales numbers important? Among the technology gadget makers, only Apple revealed– every quarter like clockwork– Mac, iPhone, and iPad sales units. Not Watch. Not AirPods. Not Apple TV. Not Beats headphones. Why not? Those are Mac, iPhone, and iPad accessories and their unit sales and revenue pale in significance to Apple’s major hardware products.
Yes, but why are such numbers important? Apple won’t be divulging sales numbers anymore. All we’ll get are financial generalities of a total nature; total revenue, total profits, gross margins perhaps, but nothing on a per-product basis.
Why? Because Apple can. Because competitors never bothered to do what Apple
does did– release actual sales unit numbers per product. Not Microsoft, not Google, not Samsung, not Amazon, not Dell, HP, Lenovo, or whatever knockoff Chinese brand that became the recent darling of tech writers everywhere.
Apple’s real numbers were always something of an anchor against the rest of the charlatans in the tech media, and none of the company’s many detractors or competitors would utter a word against the non-sensical numbers vs. Apple’s actual factual numbers.
Those numbers are history. Let the guesstimator wars begin.
Wait. No. My bad. Those wars have been ongoing forever, sometimes resulting in silly estimates which varied from Apple’s own factual numbers. Again, why is all this number jerking important?
AAPL is down. Apple’s stock has plunged in recent weeks, and any negative news from so-called suppliers or analysts, or the standard anti-Apple rumormongers has helped to drive down, 1) Apple’s stock price, and, 2) the entire stock market.
Numbers matter. Apple plans to keep their numbers private and that opens up an opportunity for members of the technorati elite politburo and their market counterparts, members of the nattering nabobs of negativism, to pull out their own numerical guesstimates from where the sun don’t shine and let them sit in the public square.
Headlines matter. Allow me to assume you’ve been reading tech news headlines recently and already know how much trouble Apple and AAPL have caused the technology sector specifically and the entire market in general. Shame Apple. Bad Apple. Yet, Apple is doing merely what competitors have done for decades. Avoid specificity.
Let the guesstimator wars begin anew.
While we certified Apple Watchers ™ have been able to skewer the likes of insightless tech writers and their ilk, and hang Gartner and IDC and others out to dry for the misdeeds of inaccurate numbers, we now have to rely on the unreliable. That means ever increasing headlines which decry how Apple’s various hardware products are doing in the market. Guesstimates will rule and that means product prognostications are about to enter a new era where anything numerical will be treated as fact, even in publications that decry fake news, but harbor fake outrage.
Apple’s future may be bright. The company has tens of billions of dollars in cash, a billion satisfied customers, brand loyalty, and products that are much beloved.
Guesstimators will ruin any such consideration that Apple is a healthy company.
*Except Apple, whose executives probably cackle all the way to the bank.