How many iPhone killers have we seen enter the market since Apple reinvented the smartphone industry in 2007. I lost count, and ignore such killer headlines these days, but there are new ones that arrive every year.
Funny thing. True story, too. None of the iPhone killers ever killed the iPhone. Ever. What happened? iPhones continue to sell even as the industry faces a saturation and much anticipated downturn. Yet, here’s another iPhone killer. By my count, it’s Samsung iPhone Killer #27.
Somehow Doctor Who managed to transform into a new body more than the original rules of Time Lords allowed, but nobody cared. Rules are made to be broken. As Captain Jack proved, not everybody dies. Apple’s arch rival in the smartphone industry is Samsung and every year members of the technorati elite politburo herald another new Galaxy as the next iPhone killer.
Yet, every year ends the same way. Apple takes home the majority of the industry’s revenue and even more of the profits, Samsung picks up most of what is leftover, and the nattering nabobs of negativism have had their say and their day. Here’s another one. Christian Zibreg:
Samsung Shows Off Its iPhone Killer With A Foldable 7.3-inch Infinity Flex Display
Cool. Samsung has something it makes better than any other manufacturer. A smartphone display. Also, televisions, refrigerators, washers, dryers, blah, blah, and meh. Yes, Apple uses Samsung displays in the iPhone X, Xs, and Xs Max line and somehow manages to get higher marks for its tweaks than Samsung does on its own Galaxy class smartphones.
Samsung has been working on its iPhone killer for quite a number of years.
How’s that worked out for Samsung? Galaxy sales have been down in recent years thanks to growing saturation in the smartphone market; yet, Apple’s iPhone sales remain solid but with increased revenue and profits. Samsung down. Apple up.
So much for an iPhone killer, right? Will this foldable, bendable Infinity Flex display technology save Samsung? Will it harm Apple’s perch on top of the smartphone industry?
The foldable design offers customers the best of both worlds: a compact smartphone that unfolds to reveal a large, immersive display for multitasking and viewing content.
Yep, that’ll kill the iPhone. So, ipso facto and alakazam! iPhone killer. Take a look at the concept.
What do you see?
I see a smartphone that expands into a tablet. We all know how well the tablet industry is doing these days, having been relegated to a niche market because smartphone displays are nearly as large as an iPad mini.
So, why not put an iPad mini or an iPad in your pocket– all folded up nice and neat– that functions both as iPhone and as iPad?
First, we need to see the device in action. My iPhone Xs Max is about as max as I want inside my pocket, so Samsung’s Galaxy class Infinity Flex Display foldable expandable iPhone killer can’t be much thicker than what I have already, regardless of whether it competes with an iPad when unfolded.
Second, what’s the price tag on this kind of hybrid device? For new technology to make market inroads it needs to have more capability, more function, and more user desire than a market leader– for the same money. That’s not Samsung’s style, so if it’s going to be more expensive than an iPhone Xs Max, how is it an iPhone killer?
Finally, the proof is in the taste of the pudding so time is on Apple’s side and the iPhone isn’t in danger of being killed by a Galaxy-whatever than works like a folded up iPad Pro that makes phone calls.
We’ll see, won’t we?