Cue the Hindenburg. “Oh, the humanity!” A tragedy has fallen upon the smartphone industry. Is it flat sales? No. Is it Apple? No. Is it failed products?
What failed? It depends upon who is writing what you read. Apple decided enough is enough, and despite racking up record iPhone profits (again), the iPhone maker won’t report how many of whatever it sells it sold. Is that a fail? No. What is? Read on.
Numbers, Meet Bugs
Everyone with a smartphone knows they come with both hardware and software. Sometimes bugs make it into both. Think Samsung’s exploding Galaxy Note models from a few years ago. Google pixel 3 problems and you’ll get a list of issues that have become public fodder to explain why the search engine giant cannot sell many Pixel phones. Problems abound, yet most of what you read about smartphone problems seem to come from Apple, and after the company releases financial information, those members of the technorati elite politburo fail to issue retractions on their ridiculous accusations.
Forbes magazine, I’m looking at you.
Elsewhere, and your mileage may vary, Samsung has a few fails, too, and the list keeps growing such that it might explain why sales of Galaxy Note 9 are slow, and why the company is rushing out new models. Google samsung galaxy note 9 problems and you’ll be treated to a litany of issues. One of which outlines common Galaxy Note 9 problems, another on the fragility of the S-Pen, and yet another with 15 common Note 9 problems (but at least a way to fix them).
What About Apple?
Based on growing revenue and profits, there isn’t much about Apple’s new iPhones that would appear to be an epic failure, but if beauty is in the eye of the beholder, then something was bound to pop up and did. Ali Salman came up with a list of iPhone Xs and Xs Max problems, as did Tom’s Guide.
Anything serious? Nope.
But what with that growing list of failures, problems, bugs, and worse, why not? That’s the nature of the hardware and software business. Remember, Apple is a hardware company. Google is a search engine advertising company. Samsung is a conglomerate that makes everything from chips to displays, from washers to dryers, from refrigerators to copiers. Products that fail are the nature of business. Google has trouble selling hardware. Samsung cannot get product launches to stick against the wall. Apple fails, too, but manages to pick itself up quickly and move on.
If the proof is in the taste of the pudding, then Apple is a great chef, Samsung is a wannabe chef which cannot figure out which ingredients matter, and Google should not be in the hardware game.