Apple should be ashamed of itself. How so? First, for increasing the Apple Tax with inflationary new prices on every new product launched in 2018. That includes the price gouging going on with App Store in-app subscription prices, too.
Second, Apple should be ashamed of itself for allowing Forbes magazine to feast on Apple-based yellow journalism, 21st century style. Yes, they’re at it again and Apple seems powerless to defend its honor.
Problem, Meet Disaster
We certified Apple watchers, critics, customers, members of the technorati elite politburo, and nattering nabobs of negativism can fault Apple CEO Tim Cook for product delays and inflationary price tags– every new product introduced in 2018 has a higher price tag– and maybe we can fault Apple for a few of the standard software bugs and glitches that come with the industry, but I’m inclined to fault Forbes’ writers for taking advantage of a growing climate of fake new with their own brand of fake outrage.
The latest? Apple is arrogant.
Arrogant Apple’s Sneaky Trick Hides Powerful iPhone Problem
Uh, if it’s hidden then how is it we know about it? This is not news or new. Apple on the recently released iOS 12.1 update:
Adds a performance management feature to prevent the device from unexpectedly shutting down, including the option to disable this feature if an unexpected shutdown occurs, for iPhone X, iPhone 8 and iPhone 8 Plus.
Apple before the recently released iOS 12.1 update:
Apple told Senator John Thune that its newest phones didn’t need the same performance management feature because “iPhone 8, iPhone 8 Plus, and iPhone X models include hardware updates that allow a more advanced performance management system that more precisely allows iOS to anticipate and avoid an unexpected shutdown.
Uh oh. Sneaky? Maybe. Arrogant? Perhaps. Nasty?
Not so much if it actually helps the battery to last longer and iPhone performance remains higher than Android smartphones. This may not be old news but it isn’t earth shattering news, either. Apple is doing the right thing even if it’s done the wrong way. Forbes is wrong to sensationalize what amounts to a trivial issue, yet, hey– it’s the age of fake news– that’s what Forbes magazine does these days.
It may seem as if degraded performance in a smartphone that is barely a year old would be a scandal but only if such degradation were visible to the average iPhone X customers. It. Is. Not. Besides, the performance can be controlled by the customer. So, what’s the issue?
The issue is obvious. Whatever Apple does seems to get slammed by unscrupulous technology writers who have no shame and feast on the tips of every perceived pimple on the face of technology’s most public publicly traded gadget maker.
I am known for my strong views on mobile technology, online media, and the effect this has on and communication will have on the public conscious and existing businesses.
Translation: I like to rattle on about non-issues of unimportance because Forbes pays me because yellow journalism is alive and well in the 21st century.
I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows.
Translation: I have trouble holding a steady job but this gig of trashing Apple at every turn pays well.
Apple makes good products. Apple has a growing base of highly satisfied customers. We may want the company to do more for us and charge less, but to describe everything Apple does as sneaky, nasty, and arrogant is just a 21st century version of yellow journalism, alive and well in the era of fake news.