The headlines tell the tale about Apple’s newest computer, the non-computer iPad Pro. This is not your child’s next computer (see the price tag). iPad Pro is a screaming beast of a machine that challenges the very notion of computer.
The headlines tell the tale of a comparison between traditional notebook, the Mac is a good example, and Apple’s future-is-here now handheld device with more power and capability than more than 90-percent of all PC notebooks (including Macs). This is the last argument.
Over the past few weeks we’ve been treated to headline after headline that show how to use iPad Pro as a Mac or where iPad Pro falls short of being a traditional computer. The nattering nabobs of negativism that populate Forbes magazine gin up controversy with every headline. Here’s another:
Why Apple’s Terrific Tablet Makes For A Terrible Computer
Really? This is what qualifies as insightful analysis at Forbes? Does not a personal computer vary in usage and capability between users and devices? One man’s hamburger is another man’s steak, so can we not just assume that your requirements for a computer may differ from my requirements and leave it at that? Regarding the iPad’s launch in 2010:
Apple managed to hit a very narrow audience while capturing the attention of the media and the geekerati.
Wrong. Narrow? Apple sold a few hundred million iPads in just a few years (faster sales than Mac or iPhone) and still owns the territory. iPads sell more than Dell, HP, or Lenovo sell PC notebooks.
What does that tell you about Apple’s new age computer?
Now Apple wants the iPad Pro to be seen as a ‘full computer’ that is suitable for every task that the deskbound computer can manage.
Wrong. Fake news from Forbes. Apple has never said anything remotely similar to that rubbish. Fake news from Forbes.
The idea is simple – the iPad Pro can replace your computer. The problem here is that this definition of a computer lies with Apple.
Wrong. Again. Yes, an iPad Pro can replace your computer; desktop PC, notebook PC, or Mac. But it depends on what you do and not was some blowhard writer determines you want. Even Apple cannot define what I do with my iPad or Mac.
So if it’s not a computer, what is the iPad Pro? It’s the distillation of the tablet format, a format that only Apple has cracked in the long term.
Wrong. Again. iPad is a computer (Apple’s TV commercial notwithstanding). Is a Microsoft Surface Go not a computer because it doesn’t not run Adobe Photoshop or Lightroom or Premiere as well as heavily laden desktop PC with Intel Xeon Inside?
It is an utterly senseless argument to conclude that an iPad is not a computer because it won’t do a few PC-like things. Where is the Forbes magazine argument that a Microsoft Surface Go is not a PC because it won’t run professional level applications with any sense of urgency? Where is the argument that Surface Go is not a tablet because it cannot compete with any iPad, let alone iPad Pro?
This argument is over. iPad is a computer. But just as all computers vary in power and capability, don’t expect it to be a Mac or PC. Don’t expect a Surface Pro or Surface Book to be a tablet, either, but in an age where journalists and their publishers are more yellow than insightful, such argument pale in significance to link bait headlines and lame argumentation over trial pursuits.
This tit-for-tat non-argument is over.