Technology gadget makers not named Apple Inc. seem to understand the concept of throwing mud against the wall in a vain effort to see what sticks to a customers brain. Yes, Costco had a sale on mixed metaphors.
Seriously. Apple’s product marketing is about laser focus; products that work well together but do not blur the lines between each; Mac, iPad, iPhone, Watch, et al. Samsung? Yes, that Samsung; the company makes everything from chips and displays to refrigerators to washers and dryers to premium smartphones. The next great thing? Foldability!
Mac. In. Pocket.
I know what you’re thinking. “Jeffrey, you’re over the top with a foldable Mac idea.” True that. We already have a Mac in the pocket. It’s called iPhone. So, why does Samsung want customers to buy a foldable Galaxy-like smartphone-cum-tablet?
Samsung manufactures the best displays in the industry. A foldable display is just another way to sell more displays at a higher price.
Apple and Samsung sales are slowing down, and the global handset market is said to be “in recession.” Foldable phones would hurl the wow factor into this stalling space, where even this year’s headliners, from the Galaxy S9 to the iPhone XS, vary only incrementally from 2017’s best models.
Innovation? Differentiation? No. Money.
The folks at Mac360 have a long history of basic business mantras. “Nothing improves without change.” Samsung is willing to test the waters with a major change in the smartphone– or, tablet, or notebook, or washers and dryers, or refrigerators with a touchscreen– even if it’s a dumb idea. “Change happens.” Also, “Everybody is out to get your money.” A foldable smartphone-cum-tablet-perhaps-notebook in the pocket is merely another way to get your money, amirite?
The design engenders news ways to use the phone. You might unfold it to play games and watch videos on a larger canvas. Or, you might split the screen hemispheres into separate panes for better multitasking.
Uh huh. We’ll see.
For now, I don’t want anything thicker in my pocket. What I want is convenience. A foldable iPhone Xs Maxed Out with double the display size as an iPhone Xs Max might be the next great thing, but I’m not interested in the extra effort to get it to fold out, then fold back up again just to make it fit into my pocket.
Is that a gun in your pocket or are you just glad to see me?
Such concerns about pocket lumps will have little bearing on early adopters who want the next great thing. Even if it’s $1,500 and bends.
What good would double the screen real estate bring you?
One display could become a virtual keyboard, while the other formed a composition window. Or, you could mirror the content on both screens and watch the same video clip across the table from a friend. And a phone that folds can prop itself up while you watch movies, no case needed.
Just remember that the original iPhone, circa 2007, remained smartphone sized even if smartphones of the era were not so smart. iPhone’s entire design went for elegant simplicity in place of gawd awful parlor tricks, so a foldable iPhone, or foldable iPad, or even a foldable Mac (already got that, thanks to the keyboard) with a display keyboard instead of real keys still needs to be attractive enough to incite purchases.
Foldable Mac? We already have that. It just won’t fit into your pocket. Yet.