We review products that we like, that we use, and that we would recommend to family, friends, neighbors, and co-workers; knowing there is a touch of implied support to go with the recommendation.
Likewise, we remain 1) stalwart defenders of Apple and its walled garden ecosystem, and, 2) friendly carriers of a stick that pokes Apple, executives, or products whenever they put company over customer.
That. Vision. Thing.
Much has been written about Apple co-founder Steve Jobs and that vision thing. Jobs seemed more capable of viewing the future of technology than most executives; including his hand-picked successor, current CEO Tim Cook.
In short, Steve Jobs had that vision thing and his legacy of product innovations and market disruptions is unparalleled. At the other end of the scale of history, Tim Cook has shown and inordinate ability to wring profits from the products that Jobs built.
Cook needs what Jobs had. That vision thing.
Why do I say that? Is not Apple even more profitable than Amazon? Than Google? Than Samsung? Than Microsoft? Does not Apple sit on piles of money in sufficient quantity to buy, say, France?
Yes to one and all. Apple is rich and despite spending tens of billions on stock buyback plans and shareholder dividends, the company, customers, and shareholders have profited well under Cook’s leadership.
Wait. What? Isn’t Microsoft worth more than Apple? Perhaps, you can view the recent changes as a typical market adjustment; the market loves Microsoft now, and the market hates Apple. Microsoft is at a near all-time high, while Apple is at the bottom of a trough. The stock market is not a good indicator of a company’s value and prosperity– other than market cap, and even then it doesn’t make much sense as to what gets value and what does not. Compare P/E of Apple or Microsoft vs. Amazon and you’ll see what I mean.
Steve Jobs helped build the original Apple. Jobs built NeXT which Apple bought in 1997. Jobs also bought and built Pixar, and when it went public in 1995 he became rich again. When Pixar was bought by Disney, Jobs became richer. Yes, the rich get richer. Jobs became rich and richer because he had that vision thing.
Vision? In addition to NeXT and Pixar, there’s Apple, Mac, iMac, iTunes and iPod, iTunes Music Store, Apple Stores, iPhone, iPad, and the App Stores; each of which were massive disruptions of their respective industries. Jobs was a master at market disruption. Tim Cook is a master at wringing profits from what Jobs built.
Vision? Under Cook’s reign, Apple has introduced Apple Pay, Beats Music, Beats headphones, Apple Watch, AirPods. What did I miss? Although most Apple products have been improved since Jobs died in 2011, one can argue that Tim Cook has become the master of iPhone accessories.
Tim Cook needs what Steve Jobs had. Vision.