Most of the folks at Mac360 have been writing apps reviews and opinions on all things Apple for well more than a decade. Instead of lavishing praise on Apple, Microsoft, or Adobe for their wares, we track down and identify utility apps that Mac users need.
That means we defend Apple and the status quo but are the first to grab a stick and poke the folks in Cupertino for their various misdeeds. Apple’s seeming neglect of the entire Mac line for a few years garnered plenty of criticism from technology writers and websites, as well as from the folks who reside on Mac360.
Why doesn’t Apple care about the Mac?
Ragging For Profit
Few rags in the digital technology space have more of a reputation for dissing on Apple at every turn than ZDNet, and few of their staff do more silly and petty analysis than Adrian Kingsley-Hughes.
Here’s why Apple doesn’t really care about the Mac or iPad
Oh, Apple doesn’t care about the Mac? Or, the iPad? Combined, both have annual revenue that pushes beyond $50-billion. Combined, iPad and Mac make Apple the largest personal computer vendor– by unit sales, revenue, and profits.
Users are rejoicing that Apple has finally refreshed the iPad Pro, along with the painfully old MacBook Air, and almost fossilized Mac mini.
Only Apple knows why both MacBook Air and Mac mini were neglected for about four years, but the latest versions of each are competitive with comparable products– long overdue, yes– but I won’t complain and I complain about Apple often (but don’t make as much money doing it as Kingsley-Hughes).
Be under no illusion, this is not where Apple’s priorities are focused on.
Let me take issue with that assertion. First, we all know that iPhone rules at Apple, but we should understand that company executives, engineers, software developers, and marketers probably can chew gum and walk at the same time. For Mac and iPad to succeed does not mean iPhone must fail.
If you’re an Apple user that lives and works outside of the iPhone ecosystem, you might have noticed that Apple doesn’t prioritize Mac and iPad upgrades like it does iPhone upgrades.
First things first. I’m not an Apple user. I’m an Apple customer who owns and users iPhone, iPad, Mac, and other pieces of hardware and related software. Ask yourself: Would you make a different priority of resources if you were in charge of Apple?
What did Apple just do after the new iPhones were launched in late summer? Product updates.
Updated was the MacBook Air, which was last updated back in June 2017, but was based on a March 2015 product, and the Mac mini, which last saw an update back in October 2014.
Late? Yes. Worthy? Yes. But let’s be honest. It wasn’t as if Intel was churning out best of breed updates to their chip line. Apple’s latest A-Series Bionic chips put Intel Inside to shame in various benchmarks. The latest Mac and iPad products indicate that someone at Apple cares about both.
So why is it that Apple doesn’t seem to care about the Mac or the iPad?
There is a difference between not caring and not updating. Especially since every Mac sold has been updated in the past year or so. MacBook Air, Mac mini, iMac, iMac Pro, MacBook, and MacBook Pro. Ditto for the iPad and iPad Pro. All new except for iPad mini.
The assertion that Apple does not care does not make good sense where it counts. Math. Or money math. Or, just plain reasonable analysis.
Take a moment to absorb the fact that Apple’s services business — which comprises of digital content and services, AppleCare, Apple Pay, licensing and other services — is a bigger business than the Mac, and that “other products” — which covers AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories — is bigger than the iPad.
True, except for a single overlooked consideration. Apple is a hardware company that revolves around, in order– iPhone, Mac, and iPad hardware– all the above products are accessories to the basic hardware line, and Services is an accessory, too. No hardware? Then, no Services and no Accessories.
Apple’s priority is keeping the iPhone business afloat. Everything else is secondary.
How does that imply that Apple does not care about Mac or iPad? Priorities do not require 100-percent of resources to be allocated to a single revenue and profit leading product. Apple can, and does, walk, talk, and chew gum at the same time. Apparently technology writers for major tech publications cannot think and type at the same time.
This is why Apple doesn’t really care about the Macs and iPads, and is happy to let them languish and fossilize through neglect. Apple is a company that primarily sells iPhones.
False equivalency and fake reasoning; probably just a contrarian view to gin up page views on a slow news day. There is little factual evidence to support the former, and the latter is only to the tune of 59-percent of total revenue; not 100-percent. Any businessman with a lick of common sense would know you don’t cut out 41-percent of your business– very profitable at that– just to focus on the remaining business.
To think otherwise is either stupid or sensationalized rubbish, but it isn’t insightful analysis.
By that same standard of contrarian thinking for the sake of advertising eyeballs, Samsung should kill off everything except chips and displays– the biggest money makers. Google should kill off all hardware because advertising is where the money is. Microsoft should dump the Surface PC line because, relative to industry leaders and the company’s revenue and profits elsewhere, it is not even as good as the Mac.
Where are the arguments that Google doesn’t care about hardware? Or, that Microsoft doesn’t care about hardware? Or, that Samsung doesn’t care about smartphones?
Silly-assed argumentation for the sake of an eyeball catching headline.