The problem with browsers isn’t the utility or functionality of features. The problem most browsers have has to do with privacy. Or, rather, the lack of privacy. Thankfully, we have what are called privacy browsers.
One. Button. Privacy.
Google’s Chrome browser is the most used browser on planet earth; Mac, Windows, and Linux. Google is so kind and concerned for their users that they allow ad blockers and tracker blockers as extensions. So does Apple on Safari and Mozilla on Firefox. What is lacking on all the popular browsers is something drop dead obvious.
One. Button. Privacy.
One of my favorite new browsers is Brave, which runs on Mac, iPhone, and iPad. Ad blocking and tracker blocking is built-in by default. Yes, you get a few controls, but Brave is about as close to a privacy browser as you can get. Unless it’s Mozilla’s Firefox Focus on iOS.
I worry about Brave because it now uses Google’s Chromium browser engine– just as Microsoft plans to do with the Edge browser– and that leaves just three major browser platforms, with Google far in the lead. Google’s Chrome, Apple’s Safari, and Mozilla’s Firefox.
If privacy is such an important option for users and browser makers then why don’t the most popular browser platforms have a single button that turns on all privacy controls? Instead, Mozilla built Firefox Focus. The features are built-in. Ads are blocked. Trackers are blocked. Apparently, features are blocked, too, because Focus doesn’t have the standard browser features (synchronized bookmarks, for example). Use Safari and an ad blocker-cum-tracker-blocker and you get features. If all you want is another level of privacy, use the free Focus browser.
The question I ask is the obvious one. Why do not all browsers have a single, one-click control to kill ads and kill trackers? Brace is close to that, but now has ties to Google’s Chrome and Chromium. Firefox is close to that but you have to go to Settings and turn on the privacy features.
How difficult can it be to do what Firefox Focus does or what Brave does but turn on the privacy options with a button in the browser’s toolbar? One click. Done.
Safari, Firefox, and most major browser makers get their revenue from Google search engine results. For Apple, it’s a few billion dollars a year. For Mozilla, it’s about half a billion dollars a year.
For all browsers except Firefox Focus, user privacy is an afterthought. It’s there because users want it, but browser makers don’t want to make it too easy to block ads and blocker trackers because than means blocking Google and blocking Google means a reduction in revenue.
Anybody see a problem in that?