Apple is on sale because iPhones are not selling as well as they did last year. Again, not actual proof for what amounts to an observation, but if the number of TV commercials, ads, and product bundles mean anything, Apple is working overtime to create new sales. I have a bad feeling about this.
Apple seldom has anything on sale; ever, never. At least, I don’t remember anything Apple makes actually being on sale at an Apple Store or Apple Store online. What Apple has done in the past is to bundle items together. Buy a Mac, get a printer comes to mind. Buy an iPhone get a gift certificate. That’s much better than buy a Samsung Galaxy-whatever and get a 55-inch Samsung television. How desperate is that?
The observable math is all over the place. Apple’s third party retailers are bundling one item with an Apple product because everyone knows that bundles attract customers and customers love sales and a bundled whatever is ca ching ca ching to retailers (that would make for a nice sound effect when using Apple Pay at McDonald’s).
Word on the proverbial streets is Apple has gone into an all hands on deck mode to help stimulate slow sales. More marketing folk mean more sales programs and they’re scurrying down the street these days. Military folk, including veterans, get a 10-percent discount. Got an old iPhone or iPad? Trade it in, get more for the trade-in, get a new product at what amounts to a discount.
Buybacks, discounts, and sales, oh my!
You can get an iPhone XR for $449. $300 off sticker. If you have the right trade in. But, hurry. It’s a limited time deal (are not all deals limited time?).
How is that not a sale price?
Here’s another one, and this has some typical Apple hubris mixed in with a little humor.
OK, what happens when you go to Apple’s website and click on iPhone Xs and iPhone Xs Max and get to the Apple GiveBack Get Started button?
First, Apple asks you who made your trade-in phone. If you click Apple, you’ll need to select the model, and Apple will give you a trade-in price tag. It goes all the way back to iPhone 5 and iPhone 5c, so you know Apple wants you to upgrade.
What if you don’t have an iPhone to trade in?
The choices are BlackBerry, Google, HTC, LG, Nokia, Samsung, and other. For some brands you need to choose the model, and Apple becomes less generous with the trade-in value. For BlackBerry, Apple gets downright humorous.
Yes, Apple wants you to trade in an old phone and buy a new iPhone. Unless your old phone is a BlackBerry. But you have to buy an iPhone before you can send in your old phone to be recycled.
Apple might need to boost iPhone sales more this year than last year, but the company isn’t so desperate it’s willing to give anybody anything– except a prepaid shipping label– for a BlackBerry.
How far the mighty have fallen.
Even as Apple works diligently to pump up iPhone sales which may be headed south, the company maintains a sense of humor, no?