Color me something of a numbers guy. Numbers are black and white. Or, for business, black and red. Black is good. Red? Not so much. So I remain surprised at all the caterwauling in the media about Apple’s recent numbers.
With a $450-billion or so drop in the company’s stock price you might think the sky has fallen in over Apple Park in Cupertino. You want to know a technology giant that has good numbers? Apple. You want to know another technology company with worse numbers? All of them.
Fact & Fiction
Humans are interesting creatures, even to ourselves. While looking for the best in humanity we often display the worst. Take Yellow Journalism as an example. It didn’t die a century ago. It’s alive and well and prospering on the misinformation highway.
I saw a headline over the weekend.
Apple sees Mac sales dip
Only Apple knows what happened to Mac sales (or iPhone sales or iPad sales or any kind of Apple product sales) and Apple didn’t say. Someone made a guesstimate by pulling fictional numbers from where the sun does not often shine (proctologists with flashlights notwithstanding) and the resulting numbers were treated as fact.
Fiction. Not fact. A guess. A guesstimate. How have the preeminent guesstimators of the 21st century been at, well, guessing? The ever diligent Daniel Eran Dilger explains:
I previously reported that both firms had reported Apple’s U.S. Mac sales as falling year-over-year when in reality Apple noted that its sales had experienced double-digit growth in the U.S. and other regions.
Simply put, the guesstimators guesses are wrong. Even when Apple publishes accurate numbers the guesstimators do not correct their guesses. Don’t expect that to get better. Lies, damned lies, and statistics will not go quietly into that good night.
Apple’s numbers? They. Are. Stellar.
Despite the recent dip in the stock price– Apple Inc. and APPL are not the same thing– can you name another technology gadget maker with better financials? It ain’t Google, Amazon, Microsoft, Lenovo, HP or Dell, or any of the Chinese knockoff makers.
Apple’s financials are separated from the stock price performance for a reason. The former are real numbers. The latter is fiction.
Where Apple goes, the smartphone, tablet, and personal computer industry follow. iPhone owns more than half the entire industry’s revenue and about 75-percent of the profit. iPad? Ditto. Mac? About half the PC industry’s profits. Balance sheet? Name another competitor with a better balance? It ain’t Google, Amazon, Microsoft, or any of the others on my list above.
So, what about all the noise you’ve read and heard in the past few months about how Apple is failing, how Tim Cook is failing, how the iPhone is failing, and the gloom and doom memes that hit the news each day?
Fiction. Not facts.
Apple’s numbers are stellar in every category so all the caterwauling might be an attempt by the nattering nabobs of negativism and their brethren, members of the technorati elite to create noise so buyers can buy low and sell high.