Cable Cutters are a thing these days. Millennials and others who should know better found out about 1) streaming media services, 2) over-the-air antennas bring free television, and, 3) YouTube is the new television. None of what’s behind those doors tell the whole story, Monte.
Those who watch the media industry for a living often worry about change. Hey, change happens, right? Sara Fischer explains:
Cable and satellite companies are struggling to reach deals with TV channels over how much they should have to pay for the content those channels provide.
In other words, ‘200 channels and nothing is on‘ is a changing meme because, 1) only 150 channels make any money, and, 2) viewers are leaving cable television and viewing video on the internet, and, 3) well, change happens.
Deal with it.
The rise of cord-cutting (people ditching cable packages for cheaper digital options) is beginning to reduce financial margins at cable and satellite providers, and channels that aren’t driving a lot of viewership are paying the price.
‘Cheaper digital options‘ is another way of saying YouTube. Look at all the flavors YouTube comes in these days. Basic YouTube, where videos are free; nearing 10-billion now, and with more than 300 hours of video uploaded every day you could never watch them all. Ever.
Don’t worry about cable being on life support. Why not?
First, cable TV may be losing customers and viewers but it’s not as if they all are leaving. I’m not. At least, not until YouTube has access to every video ever made and they’re free and in 4K. We’re not there yet.
Second, I watch more non-cable television company video today that I did yesteryear, so losing a few channels out of hundreds won’t get me to quit cable.
Third, guess what? I get my internet access from the… insert the famous Mac360 drum roll here… the cable TV company.
They might be losing revenue and customers on one end but until 5G becomes a thing and everybody gets everything on the interwebs from 5G, the cable company is the best source for internet access.
Except for that generational divide.
That would be those who only use their smartphones and nearby Wi-Fi connections to access the interwebs. They are growing in number and the cable companies combat that trend by offering more Wi-Fi locations than anyone.
Big Cable is not on life support. All major cable companies are highly profitable, not yet on life support, but, yes, they see the handwriting of change on the wall.