Blue and gray text bubbles have become a class distinction against the riffraff with green text bubbles. Messages works with standard text messaging systems yet remains a few cuts above with far more features that users love. Should Apple port Messages to Android smartphones and to Windows PCs? No.
One of the key components to good product marketing is differentiation. Windows PC makers have difficulty differentiating their hardware on anything but price because most PCs run Windows. Android smartphone makers have difficulty differentiating their hardware on anything but price because non-iPhone and iOS smartphones all run the same Android (except older).
That means iPhone users have become members of a class act of sorts. Andrew O’Hara covers what’s new and worthy in Messages but suffice it to say that what you get on an iPhone, iPad, and Mac is far superior to what Android smartphone users get.
Animoji makes owners of competing smartphones with standard SMS texting very jealous, but Apple integrates Messages into many applications which also makes it easier to use; share photos and videos, add filters and effects, create your own MeMoji, and much more.
So, why doesn’t Apple put Messages on Android and Windows so owners of competing products can enjoy what iPhone, iPad, and Mac users enjoy?
Because that would be stupid. That said, stupid ideas catch on, right? Hint: wall. Dieter Bohn calls Apple’s neglect– Messages on Android– is immoral.
It’s bad for Apple’s profits but good for humanity
So would a $100 price tag for a fully functional iPhone XI with better features than any previous iPhone model.
Not. Gonna. Happen.
Why not? It’s a stupid idea wrapped up in the buzzwords of privacy and security, two issues at the heart of Apple’s differentiation. See, Apple’s identity is aimed at protecting your privacy.
If Apple really wants to establish that identity, it should bring iMessage to Android.
No. Sorry. NO! That is not going to happen and it should not happen. Ever. Well, maybe if having Messages on Android OS would bring about world peace and help sterilize the planet against disease and eliminate hunger, well, OK. I’m good with it.
Bohn’s Top 3 reasons are perfectly succinct and spot on.
- It will likely never happen.
- It’s not in Apple’s business interest for it to happen because it would hurt Apple’s iPhone profits.
- There’s a myriad of options for people on Android who want to have secure, end-to-end encrypted chats.
How about this argument?
Every time I hear Tim Cook talk about privacy as a human right, I think about the biggest thing his company could do to help ensure that privacy: spread the ability for people to have conversations that are safe from government snooping across the world. And the largest, most impactful way Apple could do that is to release iMessage on Android.
Yeah, the problem with such thinking is still the same. You have to get everyone everywhere else to switch from whatever SMS text messaging app they use, or other secure messaging app, and use Messages instead. Read my lips:
Not. Gonna. Happen.
Here’s what will happen. Apple will keep Messages and continue to improve it. The much maligned system on Android phones– SMS text messaging– will remain the de facto standard until everyone in the world hops onto the coming RCS standard already backed by Google.
What does RCS have? Messages-like features. Think of it as what Messages would be if Messages worked on Android smartphones. You know Apple, right? Always late to a new party, but ready to party anyway. Alan Burkitt-Gray:
Google is about to begin a campaign to move the mobile industry on to the next generation of messaging – and well placed industry observers expect Apple to follow this year.
There you go.
Android as a platform does not deserve Messages and Apple won’t put Messages on Android, but it doesn’t matter. Humanity deserves a Messages copycat, even if an inferior standard (RCS is made by committee; Messages will always be an iPhone differentiator, but compatible when Apple adopts RCS) and that’s what it gets with RCS.
So, is it iMessage or Messages? Inquiring minds want to know.