Yes, but Apple’s history is more of a re-invention company. Mac from Xerox Star. iPod from portable CD players. Even iPhone, iPad, Watch, and AirPods are little more than Apple’s version of products that existed before. Here’s what Apple needs in the next line of iPhones.
Parts Is Parts
If you examine an iPhone and then compare it with a Samsung Galaxy-whatever, a Google Pixel-whatever, or almost any decent smartphone from a Chinese maker (are they not all made in China?) you’ll see the same kinds of components.
All have touchscreen operating systems. Android vs. iOS. All have multi-touch displays. All have a built-in camera, a microphone, and some method to charge the device (USB or Lightning). All can check email, send text messages, browse the web, and run so many applications that if you tried out 10 new ones each day it would take you over 400 years to try them all (I did the math; think 1.5-million apps for iOS, more for Android OS).
I understand that all technology companies steal. Some are blatant while others are more selective. Android OS is a blatant ripoff of iOS. Apple’s Face ID is an improvement over whatever existed on Samsung or Microsoft devices of the past.
Here’s what I want Apple to appropriate for future iPhones.
- Glowing Apple Logo – Mac notebooks had it. Why not iPhone? Yeah, there’s that battery issue, but how cool would it be to have an Apple logo on the back of an iPhone that you could turn on?
- USB-C – OK, there are issues with USB-C. Lightning came first and works, but add Thunderbolt 3 to USB-C and you’ve got something special. Apple can do this, but decided not to even in the most recent iPad Pro models.
- Pencil – OK, I used to chuckle every time I see some poor Samsung Galaxy Note-whatever owner whip out their Samsung Pen. Ditto for Microsoft Surface users. Then I tried Apple’s new Pencil on iPad Pro. Wow. My iPhone Xs Max has a screen that is deserving of a Pencil. I would buy one.
- Battery Life – This is somewhat universal and I won’t complain about getting 14 hours of battery life on my iPhone Xs Max, but some Android smartphones have bigger batteries and they last longer. I don’t know what apps are being used, but better battery life is worth a higher price tag. iPhone Xs Max has a higher price tag but not longer battery life.
- Wide Angle Lens – Have you seen the Google Pixel 3 and Samsung Galaxy-whatever commercials? Their cameras have a wide angle lens. iPhone XR, Xs, and Xs Max? Not so much. Give iPhone X-whatever a wider angle lens and more low light capability and I’m ready to ditch the DSLR I seldom carry around anymore.
- Low Light Camera – Have you seen Google’s Night Shift on Pixel-whatever cameras? That’s the way to do it. Google did it with software on what amounts to a modest single lens camera and the results are astounding. iPhone X-whatever needs better low light camera software.
Apple kinda sorta mostly stole talking speaker capabilities from Google Assistant, Amazon Alexa, Microsoft Cortana, and even Samsung’s Bixby to improve Siri. The iPhone maker even put Siri’s boss on the executive management staff. Based on a standard IQ test, Siri has improved to be second only to Assistant and higher than Alexa and the also-rans.
That tells me Apple is not afraid to appropriate features to improve iPhone.