Only Apple knows, but that won’t stop the growing cadre of guesstimators from doing what they do best. Guess. Take Apple’s HomePod. The musically inclined device sits in the talking intelligent personal assistant speaker category with Amazon Echo and Google Home. Which ones sell the most?
Nobody really knows because the manufacturers never release such numbers so we’re at the mercy of the aforementioned guesstmators. Luke Dormehl shares some of the guesses:
In terms of market share, Amazon has around 35.5 percent of the global market, followed by Google’s 30 percent. In third place, is China’s Alibaba with 7.3 percent, followed by Baidu’s 5.7 percent, and Xiaomi’s 4.6 percent.
Remember damned lies often are statistics in disguise. What about Apple? Down to a mere 4.1-percent seems to be the general consensus among the guesstimators. Which of these so-called talking intelligent personal assistant speakers leads the market? Amazon’s Echo and Google Home mini are the cheap ones at about $50 each, often on sale for less. Without question, those are the marketshare leaders.
Apple’s 4-percent-ish marketshare doesn’t look so bad if you translate it into revenue share. At $350 each, 4-percent ends up at more than 25-percent revenue share.
Perspective is everything, especially in a product market category where nobody makes any profit, and facts are woefully in short supply.
HomePod’s smart speaker Siri lags behind those made by Google and Amazon. Apple is seemingly in the middle of a Siri rethink, so hopefully that gap will close in the near future.
It depends upon whom you talk to or what you read, but apparently Siri is getting smarter and Alexa is not. Which one of the talking intelligent personal assistant speakers is the most popular and most used?
Uh huh. That Siri. The one that runs on about 1.5-billion iPhones, iPads, Macs, and Watches. In some ways, Google’s Assistant is playing catch up to Siri. Even better for Siri and HomePod, the Annual Smart Speaker IQ Test shows Siri smarter than Alexa and closing fast on Google Home.
Since HomePod owns about 25-percent of the talking intelligent personal assistant speaker market, and Siri is getting smarter by the day, maybe Apple’s strategy is looking pretty good.