What about Apple itself? Well, Apple doesn’t have much of a history of dealmaking or cutting prices of popular products, but we live in pre-recession times where every sale makes. Guess what Apple is doing now?
Supply, Meet Demand
Economics 101 teaches the basics of supply and demand. If demand is high, prices are high. If demand is low, prices drop. If supply is high, prices are lower, and if supply is low, prices are higher.
Guess what? Apple’s prices might be too high thanks to the pre-recession blues, or the Apple gadget fatigue that seems to have covered parts of planet earth, China not withstanding. Apple is in to deal making.
That’s right. Deals from Apple.
It’s one thing for Apple to let Amazon and Best Buy and other retailers sell Apple products at a discount. It’s something else for Apple to bundle its own products in its own stores to help spur demand. Click on the iPhone logo on the Apple Store and what do you get? An iPhone XR that starts at $449 and iPhone XS at $699.
Of course not. Deals? Of course. Apple is promoting certain products with lower prices and the deal is a trade in. Other such deals are showing up online, too.
I use Apple Music and didn’t receive the notification that Nathan received which says we can give away a free month to a friend or family member. That’s a promotion with a discount. I’ve seen similar specials on MacBook Air, HomePod, and discounts for military. Special financing is available on specific products, plus, students and teachers get up to $300 off new Macs and iPads.
Want an Apple Watch? For another month it comes with three months of free Apple Music. You can save hundreds on Apple-certified refurbished models. What’s not to like?
Yep, Apple is in the discount and dealmaking game. I like it.