Apple seems to be ready to put some new life in macOS and the entire Mac line with a new project to combine iPhone, iPad, and Mac apps into one developer package. Build an app for iPad, and it runs on the Mac, too.
Good plan, right?
As they say, the “proof is in the taste of the pudding.” Apple has the technical chops and financial balls to pull of such a major undertaking, but we’ll know how successful it will be once iOS developers begin moving their iOS apps to macOS.
That’s all well and good but I have some other ideas which might reinvigorate the entire Mac line.
New iPhones come every year like clockwork. Apple has been doing that annual dance every year since 2008 and such a mixture of resources and discipline have kept the iPhones at the top of their game, and propelled the company into incredible riches.
It’s time to put some of those riches back to the Mac.
First, I submit that Apple can upgrade every Mac in the line– every year. Yes, Intel Inside is a problem, but there are other components that could use annual upgrades, too. Displays. iMac with Retina 5K display has been out four years and it’s still, well, 5K. Storage? Why does the iMac still have disk drives?
Second, Apple needs to put up or shut up. Where is the upgraded Mac Pro? What about new Intel Inside CPUs for the iMac? What is with the pricing on MacBook, MacBook Air, and entry-level MacBook Pro? The similarity is disconcerting, no?
Apple is not that far from smoothing out Mac kinks and wrinkles and setting the world on fire. How?
- Upgrade Mac mini every year; add an entry-level Mac min with Apple’s own ARM-based A-Series CPU inside.
- Upgrade iMac every year with Intel Inside, but build an entry-level iMac with Apple Inside
- Segregate the Mac notebook line; entry-level Apple Inside for, say, $899, then MacBook Air, and then MacBook Pro, but keep their performance– and price tag– segregated the way God intended.
- Build the Mac Pro promised a couple of years ago; modularity would be a nice touch.
- Apple-branded Mac accessories including large displays for Mac mini, Mac Pro, secondary display for iMac (matching, of course), and as second display for Mac notebook models.
- Integrated iPhone and iPad apps into macOS is already in the works, but let’s seem some better examples than Mac News or Mac Stocks.
That wasn’t so difficult, was it?
Oh, Apple, while you’re at it, how about a Mac notebook keyboard that customers actually want to use and won’t go to extreme lengths to criticize ad nauseam.
Apple seems to be touting the benefits of a growing Services business which depends upon hardware sales, but doesn’t seem to recognize the Mac as much of a line of hardware; upgrades are slow to arrive, and all the benefits of the iOS App Store have yet to meet with success among Mac customers.
Fix it, Apple. Use my plan to start. No charge.