Tech pundits, critics, and members of the anti-Apple coalition of the technorati elite politburo think Apple has had it and the glory days are a dim light from yesteryear. I have two ideas that can help Apple get out of the tech doldrums.
Less Is More
First, let me get the iPhone and iPad out of the way because fixing both lines is drop dead easy. Cut prices. It’s math. Also Economics 101. Supply and demand. Demand rises when prices drop. When demand rises, supply drops.
See? Easy. When Apple cuts the prices two things happen. Apple’s customers buy more goodies. Competitors feel the pinch because they have to drop prices to compete and they don’t have those ultra gross gross profits Apple can use to cut prices and remain profitable.
The Mac. There are times when I think Apple only has 10 hardware engineers, and as highly paid as they are, all of them are overworked, and that means the Mac maker has a pipeline problem.
#1 – Hire more engineers for hardware and software. Teach them English if you have to. Less is not always more.
#2 – Introduce new Mac models every year, and upgraded Mac models every two years. What’s old is never new again; it’s just old. That means speed bumps, improved displays and graphics, better storage options, and improvements in every model every year. Hey, Apple, you do it with iPhone? Why not the Mac?
#3 – Cut prices. Yeah, we’re back to that Economics 101 lesson above; remember– supply and demand. Apple will sell more Macs when the prices get more competitive with the Windows PC riffraff which has become more competitive in recent years.
#4 – Improve quality. We pay more for the Mac, so the Mac should last longer and work better than the aforementioned Windows riffraff. That is not always the case. Fix it. Higher quality components with a longer warranty.
#5 – Apple Inside. Uh huh. Put some Apple hardware inside Apple’s Mac. Intel? Outside? Apple designed chips? Inside. Start at the low end and slowly work up to where only Intel’s most expensive chips are competitive with Apple’s designs.
Five steps, five solutions, and once they all are in place, Mac sales will double, starting with the $799 MacBook without Intel Inside.