Apple was accused of falling behind Samsung in the smartwatch game which Watch now owns. Who’s to blame for wearables not catching on beyond smartwatches, earbuds, and headphones? Apple. Who is to blame for the wireless charging phenomenon not catching on with everyday users?
Wireless charging is here to stay but do you know anyone else besides yourself who has a couple of wireless chargers? I work with many hundreds of students, faculty, and staff in a large private school and the only one I know with a wireless charger says it came with a new car.
Wireless charging is a good idea that just hasn’t gone mainstream yet. Why not? Apple.
While wireless charging is expected to take off during the next decade, Apple’s failure to ship its AirPower device in 2018 could be having a chilling effect on the industry
I mean, look at the chilling effect Apple had on smartphones, smartwatches, wireless earphones. Oh. Wait. My bad. Apple pushed those industries forward with new products every year or two, so when Apple fails to ship an announced and highly anticipated new product, then the industry takes notice. Instead of rushing to fill Apple’s void, competitors are going to wait on the sidelines.
Uh huh. Sure.
The annual shipment of wireless power receivers and transmitters is forecast to grow from 450 million units in 2017 to more than 2.2 billion units in 2023. And by 2027, wireless charging shipments are expected to reach 7.5 billion units
So, wireless charging remains an infant.
Remember Apple’s AirPower? Apple said it would charge an iPhone 8 or iPhone X, and an Apple Watch, and AirPods in their charging case. Since the announcement… bupkis. Zilch. Nada. Nothing.
Even as adoption of wireless charging grows, there has likely been a recent chilling effect on the push caused by Apple’s failure to ship its AirPower wireless charger.
What happened to AirPower? We have AirPlay, AirDrop, AirPods, but no AirPower. In the meantime, AirPower’s chilling effect on the wireless charging industry has helped competitors to launch dozens and dozens of new wireless chargers, many of which look and work much like AirPower was supposed to work.
Amazon is your friends.
If there’s a chilling effect going on in the industry because Apple didn’t ship AirPower, then you’d never know it by all the copycats on sale.
Apple may be considering how to use intellectual property from PowerByProxi, the small, wireless charging technology company it purchased in 2017. PowerByProxi’s technology uses magnetic resonance to send a charge over short distances (just over an inch).
Or, maybe a product launch delay is just a delay due to a manufacturing problem. Look how long it took Apple to launch an iPhone in white.
Newer iPhone models can be charged using the Qi wireless charging standard, but it’s not the only game in town.
Magnetic induction wireless charging requires a mobile device to be in contact with a charging pad or other device. Magnetic resonance allows a looser coupling between a charger and a mobile device being charged. Uncoupled charging, such as radio frequency or infrared wireless charging, sends current through the air and can charge a device many feet away.
Which one of those two wireless charging methods seems more like Apple? Go with the flow and use a charging pad? Or, use truly wireless charging of the future?
Whichever one Apple chooses– and Qi and induction wireless charging is already here– we know who will be to blame, because only Apple gets blamed for what it does, and for what it doesn’t.