Why did Apple manufacture the iPhone SE? I have an idea that it was more parts inventory-based than customer need based. The Franken-iPhone was made up of various and sundry leftover parts, stuck inside an iPhone 5s case.
What iPhone SE did was to help Apple move components (parts) and gave iPhone a lower price; less than the line of iPhones with much larger displays and larger prices. After the parts ran out, Apple stopped selling iPhone SE. End of story, right?
Since iPhone SE died, we certified Apple watchers have observed two interesting phenomenon.
First, iPhone customers clamoring for a new iPhone SE 2. I read that as, “iPhone XR is too expensive.” Or, “I’ll take a smaller iPhone if it’s less expensive.” Either one fits my logic.
Second, Apple added fuel to the iPhone SE 2 flame by finding and then selling more of the older iPhone SEs. Yes, someone found a few dozen or a few gazillion– nobody but Apple knows the number– of the antiquated iPhone models in a warehouse and decided to sell them at a discount.
Bravo! Apple doesn’t discount anything too much, and new or refurbished iPhones with a hefty price cut were snapped up quickly. That led members of the technorati elite politburo to posit, 1) Apple was just testing the waters for demand for a smaller iPhone, and, 2) there must be customer demand for a smaller iPhone because supply ran out quickly, and, 3) technology pundits say the world is clamoring for an iPhone SE 2.
Remember Hans Christian Andersen’s famous story “The Emperor’s New Clothes?”
The Emperor’s New Clothes” is… about two weavers who promise an emperor a new suit of clothes that they say is invisible to those who are unfit for their positions, stupid, or incompetent – while in reality, they make no clothes at all, making everyone believe the clothes are invisible to them. When the emperor parades before his subjects in his new “clothes”, no one dares to say that they do not see any suit of clothes on him for fear that they will be seen as stupid.
What an insightful story. It reminds me of then-candidate Donald Trump and The Snake poem, but I digress.
In reality, the emperor paraded around without clothes; finally a child cried out, “But he isn’t wearing anything at all!”
In reality, almost nobody is clamoring for a new iPhone SE.
Tech writers, maybe. Some iPhone customers who want a less expensive iPhone. The few who have or had an iPhone SE and loved the form factor but moved on. How do I know that almost nobody wants an iPhone SE 2? Because only Apple knows how many iPhone SE models were sold. Only Apple knows how many sales of larger iPhone models were cannibalized by iPhone SE. Only Apple knows the size of the market for a less expensive iPhone, and Apple’s smallest iPhone– iPhone 7 at 4.7-inches– sold in far greater numbers than iPhone SE (a fact which I just made up but that would be difficult to dispute).
If a sufficiently large number of iPhone customers or potential customers held out and never upgraded or never bought an iPhone because Apple’s iPhone line has phones with displays that are too large and prices that are too high, then Apple would have designed, manufactured, and launched an iPhone SE 2 already.
Allow me to counter my own argument with this— somehow the universe tends to correct things that go wrong. For about a month, a friend tried in vain to buy one of those refurbished iPhone SE models. Each time, something happened which prevented the order from going through, which prevented delivery. Finally, the order went forward, Apple found a few more iPhone SE’s, and shipped one to an eager customer.
My friend was elated; perhaps one of the last people on earth to get a new iPhone SE.
I am elated, too, because now the universe can reward those with patience by putting everything back in its proper order. Soon, Apple will introduce a new iPhone Xe smartphone, complete with Face ID and Notch, to replace the famous iPhone SE.
I want one. Almost nobody else does.