You don’t have to be an old codger or a senior citizen to remember the time when Apple and the Mac were synonymous. Apple was the Mac. Steve Jobs discarded dozens of Apple products upon his return in 1997 for a reason.
Too many product are difficult to manage and maintain, difficult to integrate, and difficult to make enough money to make them all worthwhile. In a few short years Jobs’ Apple went from the Mac to the iPod and iTunes and Apple was not longer all about the Mac. Today, Apple is about fatigue. Services fatigue.
Too Much, Too Fast
Apple has rocketed through a growing list of massive changes since the last century. Apple Stores, iPod and iTunes, iTunes Music Store, Mac to Intel Inside, iPhone and iPad, the App Stores, Apple TV, Apple Pay, Beats headphones, Apple Music, Apple Watch, AirPods, subscription apps and more.
Now we’re being pummeled with another growing list of changes. Services. Apple figured out that one billion customers is a good place to start selling more products and services. I’ve already got AppleCare, Apple Music, a dozen app subscriptions, plus a cable TV bill, various streaming video services, and now Apple has decided to give me an incentive to move some of that money to Cupertino.
The latest is Apple News+. Yes, I subscribed. I’m a news junkie and having one very good source for a variety of news and magazines seems reasonable. Then there’s Apple TV Channels. I’m not sure there is as much actual benefit there as I want because the Apple TV app is a royal pain to use when you already have cable TV, but at least video content is more mobile.
Apple TV+ looks interesting but I have decided to be cautious until I know all about the content and how much it will cost me. I’m cautious because my budget for Apple products has grown far more than when Steve Jobs ran the company. Apple Arcade? Yes, I loves me some games and have plenty on my iPhone and iPad. The level of quality from some game franchises is stunning, yet Apple seems to think my credit card balance is well under its limit, so another monthly fee for a smaller number of games is in the future.
Enough is enough, Apple. I get it. iPhone, iPad, and Mac sales are on a flattened plateau and you need more revenue from the customer base. Well, guess what? To pay for all these new Services I need something to help me overcome Services fatigue, yet my boss refuses to give me a big fat monthly raise just so I can keep up with the Joneses.