The latest Apple Special Event is history yet what it brought to Apple’s faithful will live on. The entire event expressed the human spirit in ways not seen in a couple of years.
View Apple’s show’n tell yourself. What I took from the event as a whole likely is exactly what you will see. A positive version of Make America Great Again; a shining beacon of hope for the world of humanity. MAGA? Nope. AMAGA.
Array Of Hope
Apple introduced a full slate of new Services– Apple TV+, Apple TV Channels, Apple Arcade, Apple News+, and Apple Card. You’ll pay for the privilege of most while owning the latter is a privilege of membership to the Church that Jobs built. AMAGA is my own creation.
Apple Makes America Great Again with an array of hope. No, not a ray of hope. Everyone who walked the stage at Steve Jobs’ shrine in Cupertino did so with a positive message that we haven’t seen in many years.
A message of inclusion. A message of diversity. A message of hope. A message so strong and clear that it provides hope to the future to all of humankind that struggles in the toxic hell stew of the misinformation highway. Apple has become the Disneyesque curator of the information superhighway to the benefit of America and the rest of the world.
Inclusion – look at the array of Apple employees of every color and contrast that with just how white Washington has become in recent years.
Diversity – look at the array of content creators who bring a message of love, kindness, consideration for humanity, and opportunity for those who strive for freedom.
Hope – look at the content Apple provides and will provide to the customer base. Evil, darkness, and walls have no place in the company’s ever growing ecosystem.
Yes, Apple inspires change for the good in humanity and the new trinity of products– hardware, software, and services– combine to create a platform that judges hate for what it is, that topples anger before it starts, that opens the best of humanity for all to see.
Here’s what I took away from the Event; beyond just the list of products.
The light of truth triumphs over evil as Apple helps to make America great again with a growing array of user focused products; cultivated news and information, curated content that inspires, personal privacy and security that have become a human right.