Check out Google’s playful, colorful logo? Google is a verb. Online searches help us find things, right? Those searches also help Google gather information about us, and then use that information– in conjunction with advertisers– to manipulate us while we traverse the interwebs.
How bad is it?
Fool Me Once…
To give you an idea of the problem, remember this– President George W. Bush said is worst.
There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.
See how easily humans can be fooled into thinking they know what they’re doing? It even happens to me. This week I can across a headline that I could not resist:
This device will be the next smartphone
I try to keep up on new technology trends and everyone has an idea of the next great thing– the one beyond foldable smartphones that are priced higher than a MacBook Pro– so, let me track it down and be enlightened.
My first clue that should have kept me away was the source. Business Insider.
If you want news you can use you wont’ find it at BI and already I had doubts that any of the so-called contributors at BI (helps to keep costs down) would generate any valid look into the future of technology, let alone an iPhone replacement technology, but I was already hooked.
The smartphone is an essential part of our everyday lives. But as with all technology, things change. So the question becomes: What will be the next smartphone?
That’s the question, but the answer has nothing to do with a smartphone.
I missed the first clue.
Will it be the connected car? Or the smart speaker? What about the smartwatch?
Wait a minute. I thought we were talking about smartphones. What happened? See how subtle such gimmicks can be? This is online trickery at its finest. That’s why you see so many technology and business websites promoting various products as if you might find them interesting.
They promote products as news items, but then get a cut from the online retailer if you’re enough of a sucker to click through and buy what they
Clue #1: This is not about smartphones.
Hint #1: This is about getting you to sign up for BI’s Intelligence Daily newsletter. Click at your own peril.
What you will get is a PDF slideshow that walks through technological advances starting with with what it might be– the smartwatch, the connected car, the smart speaker, the smartphone.
Nope. None of the above. This is pure trickery.
It’s the environment. We want our data, information, entertainment, and news to be everywhere, available on every device.
Uh huh. Sure.
Trickery will be what follows us on all those devices, too. How can you avoid falling prey to such trickery and nonsense? As the old knight in Indiana Jones and the Last Crusade told the Nazi sympathizer as he tried to choose the Holy Grail:
There is a reason why Mac360 and other Villagers websites do not use ad trackers, analytics trackers, or even cookies. Readers deserve better. Readers deserve privacy. Readers do not deserve trickery and it has become more difficult to discern what is and what is not.