I’m a St. Louis Cardinals fan. Years ago, the hometown baseball hero, Albert Pujols, was on his way to The Hall of Fame with season after season of record setting performance. Instead of staking out a long term career with a great baseball franchise, Pujols left town for more money. What happened?
Expectations Not Met
Pujols went to Hollywood for more fame and much fortune, unfortunately expectations were never met, and he has not been the same player he was in St. Louis.
Apple’s Steve Jobs brought us a legacy of ‘One more thing…’ announcements; usually at the end of a keynote presentation when he would seem to wrap it up, start to walk off stage, and then pause, turn and say something like, “Oh yeah, there’s one more thing.”
The problem with such an expectation is living up to it. Use it too often and the Apple faithful expect it all the time. We see something similar with Apple CEO Tim Cook, but it’s not his ‘One more thing…‘ that gripes me.
It’s ‘Coming Soon” or “Coming This Fall.” I hate that.
This week Apple introduce five new products. Apple TV+, Apple TV Channels, Apple News+, Apple Arcade, and Apple Card.
Coming Soon! is the mantra. Yet, Apple Card (summer 2019) and Apple Arcade (this fall) are not here for many months. Apple News+ is here now. Apple TV Channels is the Apple TV app and it’s an ongoing work in progress and new content is added.
Devindra Hardawar explains:
Apple TV Channels seems more about organizing your streaming media, instead of giving you something truly new. Apple is pitching it as an alternative to services like Sling TV and PlayStation Vue, which offer cable TV channels in bundles. By offering an a la carte alternative, it could save some viewers money.
What about Apple TV+?
Coming not so soon, too. “Coming This Fall” is not so soon. Steve Jobs legacy carries the positive message of “One More Thing…” which often helped smooth out the Coming Soon problem with products not quite ready to ship. Tim Cook’s products often are tucked well into the future.
Apple TV+ simply follows AirPower, Mac Pro, iMac Pro, AirPods, HomePod, and other products which took forever to see the light of day following their introduction.
“One more thing…” was a memorable delight of expectation fulfilled (even if a product did not ship right away). “Coming Soon!‘ is becoming something of a pain because Apple’s idea of soon is different than what most of us think of soon.