You gotta hand it to someone at Apple. At least, whoever came up with the iPod name. That iConic name set the stage for a string of successful new products, and that set the stage for a pivot to the future.
iPod and iTunes. iMovie and iPhoto. iPhone and iPad. Then someone at Apple figured out that the iFuture of iEverything needed to be elegant and obvious, rather than iStuck in iPast. That brought out new names. Apple Pay. Apple TV. Apple Watch. Now what? iDumb.
Apple is growing products left and right. No, not iProducts. We still have Mac, iMac, iPhone and iPad. iMovie is still here, but much of that iLegacy seems ready to become a footnote in Apple’s history.
Yet, this week Apple introduced a number of new Services that build on previous products.
Apple TV bred Apple TV+. Plus? Seriously? Is innovation completely dead at Apple these days? Whoever named the new iPhones was on vacation this week. iEverything might be gone, but what is creative about Apple TV+?
Plus? Seriously? The Apple TV app now gets Apple TV Channels? That’s descriptive, memorable, and effective, but clashes with Apple TV+. Too many Apple TVs.
Wait. There’s more.
Apple News gets a subscription option, too, and guess what? It’s Apple News+ Plus? How about EX for expanded or extension? Or, just X? that worked for Mac OS and for iPhone X, XS, XS Max, and XR, right?
Yes, I know that Plus means more, and each of those newly expanded services offers more than the originals but Plus as a monicker is so, well, 1958.
Apple did exactly the right thing with Apple Card, the new company branded credit card. You can never have too many credit cards, but having one card to replace them all with proper customer friendly incentives seems too good to be true but I want one anyway. No fee. Privacy and security. Cash back.
Thank you, Apple.
Uh, wait a minute. I thought Apple said the interest rate was ‘low.’ It’s not.
But no thanks for the last name on the list. Apple Arcade. Apple Games would have been better. Apple Play has a nice ring to it. Maybe Tim Cook could buy that from Google. It’s not doing them any good over there.
I cannot apologize for this stance. Anything Plus is just an exhibition of a lack of imagination, another example of innovation out of gas.
That would never have happened under Steve Jobs. Yes, Mac Plus launched after Jobs left Apple.