Monday saw a few new iPad models; iPad Air and iPad mini. The iPad line has shaped up well in recent months. Tuesday saw a bunch of new desktop Macs hit the online streets with more Intel power Inside (but no Face I.D.). Wednesday Apple dropped new AirPods.
The second generation AirPods come with almost everything you want in the hottest selling wireless earbuds. This time there are two models. $159 gets you a pair of AirPods with a standard charging case. $199 gets you a wireless charging case.
What’s not to like? More on that in a moment.
From what the specifications reveal, AirPods 2.0 are typical Apple. The same on the outside, but everything inside is new. A new H1 chip, Bluetooth 5.0, support for ‘Hey Siri’ and longer battery life.
You can even buy the Wireless Charging Case separately for $79.
OK, what’s missing in this new and highly anticipated AirPods package?
AirPods 2.0 and both cases are available in the classic white. The problem is that every Chinese knock-off maker has a similar look for $30 and in that same bright iconic white.
I want black AirPods. Or, perhaps rose gold, or space gray, or maybe even a few other colors. Product Red would be an interesting choice. But black is high on my list.
For what it’s worth, a few companies specialize in painting AirPods and other devices, including ColorWare, and there are limitless options to customize or personalize AirPods (Mikah Sargent). I like the ColorWare option but the price is a bit intimidating. Apple could make an additional $25 on each pair with a variety of colors.
You gotta love the new tech in AirPods 2.0, but the same company that gave us colored iPhones, colored iPads, colored Macs, and an endless variety of Watch bands in a growing number of styles and colors, thinks pure white– and nothing else– is what AirPods should be?
I don’t think so, Tim.