Let me cut to the chase. Apple does not worry as much about the Mac as it does iPhone. Why not? We live in a capitalist world where everyone is out to get your money. Which makes the most money? iPhone? Mac?
Think about it. Which Apple product gets an update in software and hardware every year? iPhone? Yes. iPad? Nope. Mac? Definitely not. So, it is obvious that iPhone gets more care and resources than Mac, right? Why?
Bang 4 Buck
Some of us at Mac360 think that Apple only has about 300 hardware engineers and they float around from project to project; iPhone gets the most resources, hence the annual updates. Mac and iPad get some resources to upgrade the line, but there is less urgency to launch a new Mac than a new iPhone. Why?
The iPhone business is huge and Apple has over 1-billion iPhone customers, or, put another way, about 10 times as many iPhone customers as Mac customers. Historically, and it seems to be changing, customers upgraded their iPhones more frequently than the Mac, and with Intel seemingly having difficulty keeping itself on a steady CPU roadmap that matters to customers, Apple has less incentive to put out new Mac models every year.
Relative to iPhone and iPad, Mac hardware updates are slow to arrive and lame by comparison. Think of it this way. iPad Pro and iPhone can be configured with similar hardware to match comparably priced Macs; MacBook, MacBook Air, and entry-level MacBook Pro.
Which are more powerful?
Those entry-level Mac models? Or, iPhone and iPad Pro? Despite some advantages that macOS brings to the table with features and functions you won’t find on iOS, it ain’t the Mac, folks.
All that being the case, there is a change taking place on Apple’s hardware landscape. Customers do not upgrade their hardware as frequently as in years past. And, hardware advancements are less innovative and more iterative than in years past. That means there is less reason to upgrade from older models– Apple and Intel don’t have much new Inside.
Why doesn’t Apple just upgrade Mac and iPad every year as it does with iPhone?
Upgrades require money; resources, new hardware advancements, upgraded components; and for what? iPhone is the big seller and gets the most resources. iPad and Mac sell in similar numbers and get fewer resources.
What I want to see is hardware updates every six months; low end iPhones, iPads, and Macs in the early spring; and new high end iPhones, iPads, and Macs in the late summer or early autumn. Apple can afford to do just that kind of upgrade plan, but chooses not to do so because it may not make a difference in annual sales anyway.
It’s not as if Mac users are jumping ship to the latest Dell XPS-whatever, amirite? Sheeple? Sometimes.