Headlines are not what they used to be so this will be a brief lesson on how Apple Inc. gets used to help websites cater to a reading audience that cares less about details and more about satisfying a dopamine requirement.
Project Titan is the Apple Car project. Maybe. Only Apple knows, and the sand seems to be shifting in Cupertino after a few billion dollars of investment. Can Apple catch up to Tesla? Not without a car. But I digress.
The headline or heading is the text indicating the nature of the article below it
That makes sense, right? Headlines are a time honored method to determine what information might be of interest.
Here’s the headline from Danny Paez:
Apple Car: Release Date, Price, & Features for the Mysterious Project Titan
What’s the problem? There is no release date, no price information, and certainly no details on Apple Car features.
Apple’s future could be on the asphalt.
Could. But not likely.
The car business is brutal and difficult to make the kind of money Apple is used to making.
Apple is silently plotting its grand entrance into the future self-driving market.
Apple CEO Tim Cook:
Autonomy is something that’s incredibly exciting for us, but we’ll see where it takes us… We’re not really saying from a product point of view what we will do but we are being straightforward that it’s a core technology that we view as very important.
Other than obfuscation, what does that even mean? I take it to mean Apple is working on some kind of autonomous driving feature.
Since the world has plenty of vehicle manufacturers not named Apple, I would rather see the company spend a few billion on a Mac notebook keyboard that works; or, on actions that make Siri useful.
If Apple has no plans to manufacture a vehicle you can buy, then what is the company spending all those billions on?
Here are the associated sub-headline:
Project Titan: Potential Release Date – Nothing nailed down. But not soon.
Project Titan: Potential Pricing – Guesstimates are $70,000 to $150,000. Sounds like Tesla with an Apple logo.
Project Titan: Will There Be Hardware? – The speculation force is strong in this one.
Project Titan: Specs – It might be hardware. Or, software. Or, both. Maybe even with some chips and sensors. Maybe.
Project Titan: Advanced Headlight System – Now we’re grasping at straws from the United States Patent and Trademark Office. “It’ll have lights!”
Project Titan: A Car Designed in California Will Have a Sun Roof – Uh huh. That’s go over big in Minnesota.
Project Titan: Augmented Reality Features – Of course, AR is cool to demonstrate but less valuable in real life, but maybe an autonomous self-driving Apple Car will have original video content that passengers can view while being transported to wherever. Pay buy Apple Card. Subscribe to Apple Care (the company’s new worldwide health care system).
In short, there is no release date, there is no price tag, and there are no features.