If you want to know why Apple does not rush into new technology, Samsung has the answer with its new Galaxy Fold. Let’s call it Galaxy Fail. Yes, Bendgate is back and this time it’s not an iPhone.
Members of the technorati elite politburo were all over Apple like flies on stink when they found out iPhone 6 Plus could bend. Samsung’s new Galaxy Fold bends, too. Where is the outcry? Where is the outrage?
What Goes Around…
Yes, somebody must be the first to ship new technology with new innovations. Samsung does that with frequency. Apple seldom does it. Name anything new that Apple released in the past few years that was first to market.
- Touch ID – Nope. Fingerprint sensors have been around for years. What Apple did was make one that worked well.
- Face ID – Nope. Face recognition has been around, too, and never got much play because it seldom worked. Apple’s version works very well.
Are we beginning to see a trend here? For Apple, this is modus operandi. Being late to the party doesn’t mean you don’t get to dance.
So, what happened to Samsung?
The company has a long history of releasing new products that never make the grade. Remember Samsung’s smartwatch? Nobody else does either. It failed and was kicked to the curb when Apple’s Watch took over the industry.
Remember the Samsung Galaxy Note 7?
Yes, that’s the one that went up in flames because of a battery issue. Samsung recalled all units, but that didn’t stop the company from moving the bar up, even if it sometimes falls. Some product reviewers put that flop in the same category as Edsel, Apple Lisa, New Coke, and Microsoft’s Zune.
Is Galaxy Fold the next Zune?
That flaming Galaxy Note 7 made BI’s Top 25 list along with Amazon’s Fire Phone, Apple Newton, and the HP Touchpad.
Samsung is the perfect reason why Apple does not jump onto new technological advances until they reach a certain standard. Remember AirPower? It was announced but Apple ensured it would not see the light of day because it just didn’t work well enough to meet the company’s standards.
Does Samsung even have standards? Why would they ship a new product that so easily breaks? It’s the same reason Samsung’s Galaxy benchmarks were faked to make the phone appear faster than it was. Digital Dieselgate.
To be honest and straightforward I think Samsung’s strategy is wrong. The company needs internal standards. Even Apple has problems from time to time. Remember MobileMe? It was so bad Apple killed it in favor of iCloud.
If Samsung can recover from flaming smartphones then it can recover from folding phones that break. But if you want to see how the future of folding smartphones will be, then wait for Apple to do it. That’s when you know new technology has progressed to the right level.