Got email? Of course you do. Most of us have more than one email account. There’s Gmail or Yahoo! mail. There’s email from your Internet Service Provider. There’s probably an email account from your employer. Plus, Apple’s iCloud email.
How do you manage your email? Apple’s Mail.app? Gmail.app? Or, some kind of third party email application. While Gmail might be the world’s most popular email system, Apple’s own Mail.app for iPhone, iPad, and Mac is the most used.
Google claims about 1.5-billion Gmail users in the world, and while that number seems huge, there is a difference between users and the apps they use. Apple’s Mail.app– according to data from Litmus Labs (and presented as a graphic on Stastista)– is the most widely used email application.
Check out the stats.
Again, there is a difference between the email system– Gmail, iCloud, Yahoo!, Outlook, Exchange, et al– vs. the applications used to access email accounts. That’s where Apple’s lead is distinct. In fact, added together, Mac, iPhone, and iPad Mail.app combine to hit 45-percent of the apps used to manage email.
Remember Mark Twain’s “lies, damned lies, and statistics?” That applies here.
I use Apple’s Mail.app on Mac, iPhone, and iPad, but only for my iCloud account. For business, Gmail, Yahoo!, my ISP, and other old email accounts that won’t die, I use Spark email because it’s easier, faster, and syncs accounts between devices so I don’t have to worry about keeping all devices up to date. Spark is free.
Another distinction to make with the statistics is obvious. They’re surveying email messages opened and the applications they use, but I know many Yahoo! and Gmail users who only use their browser interface, while Apple’s Mail.app handles not only Apple’s own iCloud email accounts, but Gmail, Yahoo! email, and whatever else you need– all within a single application interface.
What email app do you use?
How Mail.app and Gmail work is reflective of the differences between Apple and Google. Apple provides something of a similar interface between devices and an email app is table stakes for an operating system. Customers expect it. Apple needs to have an email app on each device.
Gmail is there to make money for Google.
Got spam? Me, too.
Here’s a simple method to show you just how intertwined Google, Google’s search engine, and spam are these days. Open Safari (or Chrome, or whatever browser you use), go to Google.com and enter a few search words. Make it a search word you’ve never used before. Something like hip boots, or CPD oil, or home warranty or teeth whitening or debt consolidation. Check out the search results for three or four pages. Repeat.
Over the next few weeks your email Inbox will be home to email spam about those very topics. The same holds true when you search for something on Amazon; or, even buy a product from Amazon. You get more email with more deals and bargains and promotions. Your searches on Google and Amazon are the catalyst for email from spammers.
Google gives you free applications in exchange for the rights to collect personal information from you, and that information goes into a database dossier of sorts which is then used by advertisers to push more products aimed at your online buying habits. Facebook does something similar based upon what you read.
Google, Facebook, Amazon, et al, have a very different business philosophy and model than Apple.
Whose email app and system do you trust now?