If the news doesn’t scare you into believing the world might be coming to an end someday soon, then look around at the growing array of technological gadgets designed to make life better but really do not.
I’m not here today to grumble about my Mac, iPhone, or iPad, or any of the interconnecting applications I use each day; those alone can make for an unpleasant day whenever something goes wonky. Instead, I worry more about what’s coming down the pike.
Less Is More
I remember a number of sayings from my early days as a young man heading down the technology career path. KISS. Keep it simple, stupid. Small is beautiful. Less is more. And, of course, I took to heart Murphy’s Law and Parkinson’s Law.
These days I find myself looking for a similar law to help me wade through all the new products from Apple Inc.
I’m a Mac user from yesteryear; from back in the last century, from back before Steve Jobs’ second coming, back to when the Mac and Apple were synonymous. Yes, I understand the need for a company to grow and prosper and diversify and few have done that as well as Apple. The Mac, Apple Stores, iPod, iTunes Music Store, iPhone, iPad, App Stores, Apple Music, Apple Pay, Apple Watch, and yes I’m heavily invested in the entire ecosystem.
Being an Apple customer is to say Less Is More was wrong.
I like Apple News on Mac, iPhone, and iPad because it brings me a long list of news sources in a single application. Yet, Apple seems to be heading the other way with plans to drop the mega mall iTunes in favor of four apps for Macs– Podcasts, Books, Music, and iTunes.
Now Apple is into subscription services and it’s not just applications. Apple Music? Subscription. iPhone Upgrade Program? Subscription. Apple News+? Subscription. Apple TV+? Subscription. Apple Arcade? Subscription.
See? And that’s just the rapidly growing changes from Apple.
All those new services have competitors; a growing and confusing list of competitors, most of which offer similar products at similar prices.
Today is not like when the iMac debuted in mid-1998. Apple has a long and growing list of products and it has become an economic challenge to keep, let along just knowing, understanding, and using all the technology components in each device.
I prefer not to think that I’ve outlived my prime, but I see similar concerns among younger generations; many of whom know more than I about some new technology but didn’t know you can get digital video over the air with an antenna.
As much as anything, I want Apple to help to make the technology life we live to be more comforting and less confusing and right now, the choices are many and varied.