Through the years, the Windows maker has jumped into the hardware game to compete with Apple, and the latest news on the streets says more Surface-branded headphones– earbuds to compete with Apple’s AirPods– are on the way.
Zune Of Headphones
Remember the Zune? Five years after Apple launched iPod Microsoft launched Zune. Five years later Zune was dead and iPod was dying, thanks to the smartphone revolution Apple started; which also kicked Microsoft out of the business.
Microsoft seems to think hardware matters and continues to churn out Surface-this and Surface-that, and with Surface Buds on the horizon, how much longer before we see a Surface Phone that runs Android.
It could happen.
Wireless earbuds are all the rage these days, even among Android smartphone customers, but it’s Apple’s AirPods which own the industry. Where’s the competition? Ed Hardy explains:
These will have to face competition from Samsung Galaxy Buds as well as some possible earbuds coming from Amazon. And AirPods too, of course.
Just how dominant are Apple’s AirPods?
All of these have to play catchup. Apple’s tiny headphones made up a massive 60 percent of the overall “wireless hearables” market in Q4 2018. And combined with Apple Watch, they give their maker the lion’s share of the global wearables market.
Think of a marketshare quadrant for wired headphones. The industry leaders are Sony and Apple; major brand names and Others make up the other half.
Microsoft has yet to show up on any marketshare list of headphones, and trails the Mac in Surface PC shipments by half an order of magnitude.
So, why does Microsoft want to make a Windows Phone? Again.
It’s either, 1) glutton for punishment, or, 2) Office needs a mobile home, or, 3) Microsoft’s executives are embarrassed by Apple’s continuing successes.