I need a new Mac notebook. All Mac notebooks come with the problematic butterfly keyboard. Maybe it affects a tiny percentage but I don’t want to be in the minority. I want it to just work. I want the new AirPods because they are Siri savvy, but the battery in my old AirPods didn’t last two years. What’s with that, Apple? Whatever happened to ‘it just works?‘
Have you ever been so frustrated about problems in a piece of Apple hardware or how software works that you want to sit down and write a letter or send email to CEO Tim Cook? I have and that makes me feel bad because I have devoted plenty of time singing Apple praises to co-workers, family members, neighbors, and friends.
Yet, here they are, lining up to ask me for customer support. I have two friends with missing keys in the Mac notebook’s butterfly keyboard. My next door neighbor has a new iPad Pro with a seemingly faulty touch screen. A co-worker is pissed at Apple because the Watch battery swelled up and popped open the display top.
Yes, I advocate for Apple Care and the Genius Bar, and both have no equal among technology hardware competitors, and warranty handles plenty of woes and worries, but that seems to be more of what I get for my evangelizing all things Apple.
Here at Mac360 we have a basic set of philosophies that have guided us since our inception back in mid-2004; almost 15 years.
- Everybody wants your money – we live in a capitalist world and exchanging money for something of value is how it all works. Apple’s gear is priced higher so should deliver more, not less.
- Paranoia is a good attitude to have – if everybody is out to get you, and Google and Facebook definitely are, isn’t a little paranoia just the right attitude to carry you through the day?
- We write about what we use or would recommend to family, friends, co-workers, and neighbors, knowing there is a bit of personal customer service that goes along for the ride.
The list of problematic products seems to grow even as Apple becomes richer and expands the product line. I grew up on the Mac. When Mac360 started we wrote mostly about Apple and the Mac. Even with growing iPod sales and iTunes on Windows, Mac and Apple were synonymous.
Those days are gone. Today’s product line under Tim Cook is broad and deep. The customer base exceeds one billion. Apple’s focus seems less on making the best products than it does on keeping the juggling act balls in the air, made all the more difficult by a growing list of problematic problems.
Mac notebook keyboards, iPad Pro display, Watch and AirPod battery woes, and that doesn’t even touch the software issues including the notorious FaceTime security lapse, iCloud sync problems, iPhone cellular and Wi-Fi issues, and the list goes on; so much so that I now recommend that family members, friends, co-workers, and neighbors wait a few days after each new iOS or macOS update– just to make sure there are no gotcha bugs that will haunt them.
And haunt me.
Maybe this is the price of success, but it seems to me that Apple’s priorities are no longer on just making it work. The company gave back tens of billions of dollars in dividends while customers suffer from problematic products. The company bought back tens of billions of dollars worth of stock while customers suffer from problematic products.
Does anybody else see a problem there?