Second, the iMac went into that goose neck mode with a circular case– half of a basketball– that made no sense but clearly differentiated the brand from anything else. The most recent design has received subtle changes but almost none in recent years. Why not?
My first Mac notebook was an aging PowerBook 100; 40MB disk drive, black and white display, trackball. That line of notebooks marked the beginning of the end for the desktop personal computer. The iMacs days are numbered and Apple hasn’t bothered with a new design because the sales numbers are not there.
Apple says more than 80-percent of all Macs sold are notebooks and since Mac sales have hit a plateau of sorts, that means iMac sales have not grown and the market for a future design just isn’t there.
Yes, the iMac receives occasional updates in hardware– new chips just a few weeks ago– but there hasn’t been an upgrade in the case design for years. Why bother? What could be better?
Sure, Apple might be able to make it thinner and lighter, but it sits on a desktop all day, so who cares? The Retina 5K display is best of breed, so an 8K display would be an attractive update, but at what price? Storage options? The entry-level iMacs come with a hard disk drive. How quaint. More expensive models use a fusion drive which combines an SSD with a hard disk drive, but that’s just to keep the price tag low.
Apple does not upgrade the iMac because it does not need to upgrade the iMac.
iMac customers who need a desktop have multiple choices. Add a large display or two to a Mac notebook and you’re good to go. At a price. The iMac– relative to similar all-in-one desktops– is something of a bargain, but not a line of PCs that is growing in substantial numbers, so Apple puts their engineering talent where it will do the most good.
Not. The. iMac.
No, I’m not one who believes the desktop PC is dead. Dying? Perhaps. Notebooks rule and that’s the case with the Mac. We can expect iMac updates in the future, but not a major overhaul in design.