A virtual private network as an iCloud option. A VPN. A way to traverse the interwebs without being tracked; well, not tracked as much. VPNs are all the rage these days and customers pay by the month. That sounds like another Services opportunity for Apple.
Can. Will. Not.
There are many functions Apple could employ in Mac, iPhone, and iPad that customers would love, that benefit online privacy and security, but Apple has, instead, chosen to continue to receive billions in payments from Google to keep the search engine giant the default on Safari.
Why? Money. Duh.
Apple could easily implement a non-tracker button on Safari or macOS and iOS which prevents any outside third party tracking. One click. One touch. Apple could easily implement a VPN to help paranoid customers attain yet another level of privacy and security.
A few years ago a Chinese company bought the somewhat popular web browser Opera, and while we might have some concerns about being tracked, that fear is dampened by Opera 60. Also called Reborn 3, which comes with ad blocking built in, and… insert Mac360’s famous drum roll here… a built in VPN.
Today, we are launching Opera 60, codenamed Reborn 3… we have challenged the browsers of today, aiming to provide you with features that, we believe, improve your online experience… Opera now also includes Web 3-support and a Crypto Wallet… Combined with a built-in VPN and ad blocker, Opera gives you all the tools you need to be in control of your digital life.
Maybe so, maybe not, but some of those features are enticing; especially the new design and built in VPN.
If Opera– a free browser– can provide users with a VPN, why can’t Apple do the same thing? Even for a price?
A virtual private network (VPN) extends a private network across a public network, and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. Applications running, on a computing device e.g. a laptop, desktop, smartphone, across a VPN may therefore benefit from the functionality, security, and management of the private network.
VPN would be a perfect Services companion to an iCloud account. Already I spend $10 a month more for extra iCloud storage– and Apple seems to have solidified iCloud storage enough to use on a daily basis without much fear– what’s another $4 a month for a built-in VPN?
As much as Apple’s executives love to talk the talk about privacy and security, the company does not seem willing to walk the walk. Do the checklist.
- Built in VPN? Check.
- One click tracker blocker? Check.
See? That was easy.
Apple seems to think customers prefer privacy and security and those have become key points of differentiation, so why does Apple not actually walk the walk?