Every year about this time the Applesphere begins to ponder the future, thanks to Apple’s worldwide developer conference in early June. WWDC. Apple’s invitation to media outlets is a cryptic nod to the keynote presentation.
While much of WWDC is obvious to observers– iOS 13, macOS 10.15, as well as new versions of tvOS and watchOS, often Apple does something special. This year the invitation depicts all the basic tools flying out of the head of a unicorn. Hmmm.
What To Expect
Apple is famous for surprises, more so in the Steve Jobs era than Tim Cook, of course. Apple tends to guide the product announcement leaks for a week or two prior to the show’n tell, and we should not expect this year to be any different.
What about the invitation to WWDC?
What’s going on?
I see a gem, the Swift language logo, plenty of tools, of course. Even fingers crossed. Apps, bugs, Sharing Pane, too.
And a unicorn. What could that be?
1. a mythical animal typically represented as a horse with a single straight horn projecting from its forehead.
2. something that is highly desirable but difficult to find or obtain.
I’m going with what’s behind door #2, Monte. Desirable? Sure. Difficult to obtain? Apple’s unicorn product probably is made of unobtainium.
a highly desirable material that is hypothetical, scientifically impossible, extremely rare, costly, or fictional, or has some of these properties in combination.
What’s missing from Apple’s current product lineup that could should and would make an appearance during a keynote presentation aimed at app developers?
The iPhone SE replacement? Here at Mac360 we call it the iPhone Xe, but that seems unlikely. What else?
What else is missing from Apple’s product line? Let’s see. Most Macs have been updated in the past year. iPads, too. It’s too early for a new line of iPhones. AirPods and PowerBeats Pro headphones are new, too.
Hmmm. What could it be?
How about a Mac Pro? If ever there was a unicorn product, that would be it; missing in action for about two years.
It may very well be that Apple has plenty of software updates to announce and many of them are of the unicorn class, but the company covered that end of the spectrum with the original announcement.
My money is on a new Mac Pro.
It’s about time.