How can you browser better on your Mac, iPhone, iPad, or Windows PC, or Chromebook, or Android smartphone? Use a popular browser that gives you fast loading webpages and the privacy you want and deserve.
Which browser is that? With the right add-on extensions to block ad trackers and analytics trackers, all of them. Safari and Google’s Chrome among others. Guess who plans to cripple Chrome so it won’t let you block ads? Go ahead. Guess.
In its first 20 years of existence the interwebs went crazy with online advertising. Websites– including Mac360– would run a dozen ads or more on a single webpage. During that period advertisers figured out how to user technology to track online users to gather even more personal information.
About five years or so ago users began to fight back with ad blockers and tracker blockers. The end result was fewer ads to view by browser users, less bandwidth and time consumed by all the trackers, and a much better online experience.
Except for advertisers who began to lose revenue and information. Mac360 did a survey a few years ago and found that nearly 30-percent of our visitors were using ad blockers and tracker blockers and the trend continues.
The interweb’s largest advertising entity– Google– decided enough was enough and has a plan to cripple ad blockers and tracker blockers in a future Chrome browser version, which occupies the top spot among browser users with about 65-percent worldwide.
Chrome is deprecating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API (though blocking will still be available to enterprise deployments
So, as I understand this, you won’t be able to block ads or trackers with a future Chrome version, but enterprise users will. For a price.
As it stands now, Chrome users (Safari users, too) can install extensions which block ads and trackers. What’s wrong with that?
Let the doublespeak begin. Google:
Our primary motivation here is to give end-users more control over where extensions can inject themselves.
Translation: “We don’t want users to block ads and trackers.”
The days of massive online tracking are about to end. Apple has a new method whereby Safari can stop trackers from watching wherever else you travel on the interwebs. Firefox has built-in settings to prevent advertisers and trackers– that speeds up the webpage download, saves bandwidth, and gives users more control while Google is taking it away on Chrome.
Advertising, as they say, greases the world of commerce. Many content-based websites need advertising to survive, let alone prosper, but advertisers have shown a massive intent to remain greedy about how they display ads and how much information they track and capture from online users who fought back with blockers.
Mac360 has a few ads on each page. But no advertiser trackers, no analytics trackers, no trackers, and not even cookies. Notice how much faster Villagers websites load onto your browser, whether Mac, iPhone, or iPad, when compared to other websites. There is a sweet spot that benefits advertisers and browser users, but Google has decided against it.
That’s why I use this browser instead.